Consultant

• Gather, clean, and interpret large volumes of data across web, campaign, and product analytics
• Develop dashboards and reports using Power BI, GA4, and Looker Studio
• Work closely with stakeholders to identify performance trends and opportunities across digital platforms
• Implement and manage Google Tag Manager (GTM) and DataLayer structures to ensure robust data collection
• Collaborate with strategy, design, and tech teams to measure the effectiveness of digital experiences
• Translate complex datasets into clear and actionable insights for internal and external stakeholders
• Continuously improve tracking accuracy, analytics workflows, and campaign tagging processes

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