Director, Strategic Growth
Savvy Wealth
Growth Marketing Manager
Horizons
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and execute a comprehensive GTM strategy to accelerate revenue growth and expand brand awareness across North America.
- Define and maintain a consistent, engaging brand voice across all channels in the region.
- Establish and scale our presence in HR industry events, conferences, and communities in North America, positioning us as a trusted SaaS partner.
- Lead integrated marketing campaigns (digital, social, podcasts, YouTube, PR, events, and content) that resonate with the North American market to generate awareness and demand.
- Partner with internal and external creators to produce compelling content, blogs, videos, thought leadership, and case studies, that speak to HR leaders and decision-makers in the region.
- Monitor marketing KPIs, track ROI, and adjust strategies in real time for maximum impact.
- Work closely with Sales, Product, and Leadership teams to align messaging, drive conversions, and support revenue growth in North America.
- Represent the company at North American industry events, panels, and partnerships to elevate brand recognition and credibility.
Requirements
- 5–8 years of progressive experience in B2B SaaS marketing, preferably in fast-paced, high-growth environments (HRTech experience is a plus)
- Proven track record of building and scaling GTM and demand generation strategies targeting North American markets.
- Strong background in event marketing and community-driven growth within the region.
- Hands-on experience leveraging social media, podcasts, and YouTube for brand awareness and lead generation in North America.
- Solid understanding of digital marketing, SEO, content marketing, and PR.
- Data-driven mindset with expertise in marketing analytics and performance tracking.
- Excellent communication, storytelling, and presentation skills.
- Ability to thrive in ambiguity, adapt quickly, and roll up your sleeves when needed.
- Fluency in English (C2 or equivalent). Spanish is a plus.
Benefits
- A competitive salary
- An asynchronous working environment
- A "Remote-First" company environment (or Hybrid) - based on the nature of the job
- The ability to work from abroad for a short period of time
- Growth opportunities within the company
- We provide all new joiners with the necessary hardware to ensure you have the tools you need to succeed from day one
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS marketingGTM strategydemand generationevent marketingdigital marketingSEOcontent marketingmarketing analyticsperformance trackinglead generation
Soft skills
communicationstorytellingpresentationadaptabilityproblem-solvingcollaborationcreativitydata-driven mindsetstrategic thinkingleadership
