Director, Field Marketing

Horizon3.ai

. Own the AMER field marketing strategy across Enterprise, Mid-Market, Commercial, Customer, and Federal segments, building a program portfolio that is pipeline-architecture-driven, not event-calendar-driven.

Posted 5/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $211,000 - $235,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the AMER field marketing strategy across Enterprise, Mid-Market, Commercial, Customer, and Federal segments, building a program portfolio that is pipeline-architecture-driven, not event-calendar-driven.
Lead, develop, and grow the AMER field marketing team, including direct management of field and channel field marketing managers, with a focus on coaching, accountability, and results.
Partner with AMER sales leadership to align field programs to territory priorities, account coverage, and pipeline gaps - ensuring field marketing is viewed as a true revenue partner, not a support function.
Define and enforce CPO thresholds as a gate for all field investments, with 30-day post-event reviews standard across all programs.
Build and execute programs with Horizon3.ai's alliance partners, VARs, resellers, and distribution partners across North America - designing joint field programs that generate net-new pipeline through indirect routes and extend market coverage beyond the direct sales motion.
Partner closely with the Partner Marketing Manager and channel sales leadership to develop partner-ready field playbooks and co-branded event programs.
Own the field marketing relationship with key alliance and distribution partners - including joint event planning, MDF utilization, co-sell event execution, and post-program pipeline attribution.
Translate company-level campaign strategy into regionally relevant field programs - including CISO dinners, roundtables, third-party conferences, roadshows, and hosted & bespoke Enterprise events - with proof-first messaging and clear conversion paths.
Ensure all field programs have pre-event air cover, coordinated SDR outreach after, and defined follow-up motions that don't let pipeline decay post-event.
Serve as a key voice in pipeline reviews, contributing field program performance data and recommendations for where to concentrate or pull back investment.
Own the AMER field marketing budget, managing spend with a marginal ROI lens and a bias toward programs with demonstrated pipeline impact.
Build and maintain a program performance framework with consistent metrics across all field activity: pipeline generated, CPO, meetings booked, stage progression, and 30-day post-event contribution.
Report field marketing performance to Demand Gen leadership and AMER sales leadership on a regular cadence, with clear recommendations on what to scale and what to cut.

Requirements

What you’ll need

8+ years of B2B field marketing experience, with meaningful time in a senior or lead role owning regional strategy and team management.
Proven track record driving pipeline and revenue contribution through field programs in a high-growth SaaS or cybersecurity company - with the data to back it up.
Strong command of pipeline-driven field strategy: CPO modeling, pre- and post-event SDR alignment, integrated campaign design, and budget management with a clear ROI lens.
Experience running partner and channel co-marketing programs alongside a direct field motion - including joint event execution, MDF management, and pipeline attribution across direct and indirect routes.
Experience marketing across multiple segments simultaneously - Enterprise, Mid-Market, and Commercial, as well as strong Customer program activations.
Deep cross-functional collaboration skills; ability to build trusted partnerships with sales leadership, SDR teams, channel, demand gen, ABM, and product marketing.
Demonstrated ability to lead and develop a team - including setting clear expectations, coaching performance, and building a culture of accountability and results.
Comfort translating complex technical subject matter (offensive security, vulnerability management, autonomous pentesting) into field programs that resonate with security buyers including CISOs, security architects, and IT/SecOps practitioners.
Highly organized with the ability to manage multiple programs, geographies, and stakeholders simultaneously in a fast-paced environment.
Proficiency with Salesforce for pipeline tracking and field program attribution.

Benefits

Comp & perks

Health, vision & dental insurance for you and your family
Flexible vacation policy
Generous parental leave
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B field marketingpipeline-driven field strategyCPO modelingintegrated campaign designbudget managementpartner co-marketing programsMDF managementpipeline attributionevent executiondata analysis

Soft Skills

team managementcross-functional collaborationcoachingaccountabilityorganizational skillscommunicationrelationship buildingstrategic thinkingresults-orientedadaptability