Field & Channel Marketing Manager – EMEA

Horizon3.ai

. Own and execute the integrated marketing plan for Northern Europe, aligned to EMEA revenue priorities and sales targets.

Posted 5/15/2026full-timeAmsterdam • 🇳🇱 NetherlandsMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own and execute the integrated marketing plan for Northern Europe, aligned to EMEA revenue priorities and sales targets.
Prioritize investment and focus on UKI as the largest market while scaling programs across Nordics, Benelux, and other Northern European territories.
Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement.
Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM.
Support regional sales teams with campaign strategy, market insights, and program execution.
Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
Drive MDF / co-marketing investment toward measurable pipeline outcomes.
In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.
Strengthen relationships with channel sales leaders and partner account teams.
Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams.
Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.
Build quarterly business reviews and performance updates for leadership.
Share best practices across EMEA and contribute to scalable regional programs.

Requirements

What you’ll need

6+ years in B2B technology marketing, ideally within Cybersecurity.
Strong experience across field marketing + channel/partner marketing + demand generation.
Proven success supporting revenue teams and delivering measurable pipeline growth.
Experience working with indirect routes to market including VARs, distributors, alliances, and service providers.
Strong commercial acumen and ability to prioritise investment by market opportunity.
Comfortable operating in matrixed, fast-growth environments.
Excellent executive communication and stakeholder management skills.
Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24.

Benefits

Comp & perks

Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
Remote Work: We are a 100% remote company. Enjoy the convenience and work-life balance that comes with remote work.
Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B technology marketingfield marketingchannel marketingdemand generationpipeline growthcampaign strategylead flow managementconversion optimizationperformance monitoringbusiness reviews

Soft Skills

commercial acumenstakeholder managementexecutive communicationrelationship buildingprioritizationadaptabilitycollaborationstrategic thinkingproblem-solvingoptimization