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Hopae

Marketing Lead

Hopae

Marketing Lead driving go-to-market strategy for Hopae's digital identity platform. Collaborating with diverse teams to enhance product launches and market growth in the tech space.

Posted 7/29/2026full-timeParis • 🇫🇷 FranceSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in go-to-market strategy execution, product positioning, and multi-channel campaign optimization, with a strong focus on data-driven decision-making and measurable outcomes. Proven ability to lead cross-functional teams and drive growth in a fast-paced tech environment.

Highest-signal resume keywords
Go-To-Market StrategyProduct PositioningMulti-Channel CampaignsCross-Functional CollaborationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
GTM ExperienceMarketing StrategyCampaign OptimizationFunnel Conversion AnalysisROI Measurement
Soft Skills
Excellent Communication SkillsHigh Ownership MindsetAbility to Operate in Ambiguity
Industry Keywords
Tech EnvironmentStartup ExperienceProduct LaunchesMarket DifferentiationData Analysis

About the role

Key responsibilities & impact
  • Own and execute Hopae’s go-to-market strategy for new and existing products
  • Define ICPs, positioning, and messaging to ensure clear market differentiation
  • Lead end-to-end product launches across channels with measurable impact
  • Design and optimize multi-channel campaigns to drive acquisition and growth
  • Partner cross-functionally with Product, BD, and Operations to align strategy and execution
  • Track performance, analyze data, and continuously improve funnel conversion and ROI

Requirements

What you’ll need
  • 8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment
  • Experience in Leading a GTM / Marketing Team in a Start up environment
  • Strong at turning complex products into clear, compelling positioning
  • Data-driven and structured, with a strong focus on measurable outcomes
  • Experienced in cross-functional collaboration with Product and Engineering teams
  • High ownership mindset and comfortable operating in ambiguity
  • Excellent communication skills in English

Benefits

Comp & perks
  • Unlimited PTO
  • Remote-friendly work model
  • Real ownership from Day 1
  • High-impact, global product
  • Multicultural, respectful team