Creator Partnerships Lead

Hook

. Build and scale our Creator Acquisition, Retention, Engagement and Monetization engine .

Posted 5/7/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Build and scale our Creator Acquisition, Retention, Engagement and Monetization engine
Identify and sign high-impact creator segments (musicians, remixers, music fans, tastemakers) who drive new user acquisition and content virality
Build scalable outreach and onboarding pipelines, from creator sourcing to seeding campaigns and ambassador programs
Own creator acquisition KPIs: new creator signups, activation rate, content output, K-factor, and downstream MAU impact
Develop tiered partnership structures: from micro-creator seeding programs to anchor deals
Design and run creator lifecycle programs that keep creators active, growing, and deepening their investment in Hook
Build feedback loops between creators and Product — ensuring the roadmap solves for real creator pain points
Develop creator education, toolkits, and community programs that reduce churn and increase content frequency
Own creator retention metrics: monthly active creators, content cadence, and creator NPS
Design monetization programs that give creators real incentive to build on Hook, from leaderboard mechanics to revenue share models, creator funds, and brand partnership facilitation down the road
Work with leadership to define Hook's long-term creator economics strategy
Optimize monetization metrics like creator earnings, deal volume, and creator LTV
Turn creators into Hook's most powerful distribution channel by building programs and incentive structures that drive sharing, referrals, and cross-platform amplification
Partner with Growth and Product to build creator-native virality features: referral loops, duet/collab mechanics, social sharing tools, and challenge formats
Identify and amplify Hook's highest-K creators, the ones whose content generates the highest new user acquisition downstream
Own virality metrics: share rate, K-factor contribution by creator segment, viral content volume
Build and manage a lean, high-output Creator & Community team as the company scales
Establish playbooks, systems, and tooling that allow the team to operate efficiently at scale
Serve as the internal voice of the creator, advocating for creator needs across Product, Marketing, and Operations
Ensure creator programs are fully integrated with company-wide growth strategy

Requirements

What you’ll need

6-8 years of experience in creator partnerships & growth at a leading creator-focused music platform
Proven track record building creator acquisition programs from scratch: you've stood up a creator pipeline, not just managed one
Deep expertise in creator retention: you've built engagement programs, creator communities, and lifecycle communications that measurably reduced churn
Hands-on experience designing or operating creator monetization models: revenue share, creator funds, or direct-to-fan programs
Demonstrated ability to engineer creator-driven virality by understanding K-factor, referral loops, and how to make sharing feel native to the creator experience
Strong command of creator economy metrics
Ability to operate both strategically and hands-on, comfortable moving between defining the creator strategy and personally closing a high-priority creator deal
Track record of cross-functional collaboration with Product, Operations, Growth, and Marketing teams translating creator insights into product improvements and campaign strategies
Experience working with music creators, music communities, or audio-native platforms and having a strong network across the creator ecosystem (you know the managers, agents, multi-channel networks, and tastemakers who matter) is a strong plus.

Benefits

Comp & perks

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Hard Skills & Tools

creator acquisitioncreator retentionengagement programsmonetization modelsrevenue sharecreator fundsK-factorreferral loopscreator economy metricscreator pipeline

Soft Skills

cross-functional collaborationstrategic thinkinghands-on executionadvocacyteam managementcommunicationproblem-solvingrelationship buildingcreativityleadership