Hook

Head of Brand & Communications

Hook

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $100,000 - $160,000 per year

Job Level

Lead

About the role

  • Own Hook’s positioning, narrative, and voice — and translate it into clear, actionable messaging across product, campaigns, and content
  • Ensure consistency across product surfaces, social, lifecycle, campaigns, and partnerships
  • Develop and drive standout campaigns and activations end-to-end — from concept through execution
  • Lead PR, announcements, and storytelling — from shaping narratives to writing and refining key materials
  • Partner with Creative to define direction and provide hands-on feedback across campaigns, content, and brand expression
  • Synthesize inputs from the founder and cross-functional teams, and translate them into clear, executable plans
  • Partner with Marketing & Partnerships to develop and bring to life collaborations that reinforce Hook’s brand and cultural relevance
  • Work closely with cross-functional teams to ensure the product experience, messaging, and campaigns are aligned

Requirements

  • 8–12+ years of experience in consumer product brand marketing
  • Strong instincts for taste, culture, and storytelling — you know what feels right and what doesn’t
  • Proven ability to define brand positioning, narrative, and messaging, and translate it into execution across product, campaigns, and content
  • Experience leading high-impact campaigns or cultural moments end-to-end
  • Ability to operate both strategically and hands-on — comfortable moving between defining direction and directly refining copy, creative, and outputs
  • Strong collaborator who can synthesize input from multiple stakeholders (founder, marketing, creative) into a cohesive direction
  • Experience working cross-functionally with product, growth, and creative teams
Benefits
  • Additional equity and benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand positioningnarrative developmentmessaging executioncampaign managementstorytellingcopywritingcreative directioncollaborationcross-functional teamworkconsumer product marketing
Soft Skills
strong instinctstastecultural awarenessstrategic thinkinghands-on executioncollaborationsynthesis of inputcommunicationleadershipadaptability