Head of Brand & Communications

Hook

Head of Brand & Communications at Hook defining brand presence and coherence in music discovery. Collaborating with leadership to shape and execute brand narrative and voice.

Posted 4/16/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $100,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Own Hook’s positioning, narrative, and voice — and translate it into clear, actionable messaging across product, campaigns, and content
Ensure consistency across product surfaces, social, lifecycle, campaigns, and partnerships
Develop and drive standout campaigns and activations end-to-end — from concept through execution
Lead PR, announcements, and storytelling — from shaping narratives to writing and refining key materials
Partner with Creative to define direction and provide hands-on feedback across campaigns, content, and brand expression
Synthesize inputs from the founder and cross-functional teams, and translate them into clear, executable plans
Partner with Marketing & Partnerships to develop and bring to life collaborations that reinforce Hook’s brand and cultural relevance
Work closely with cross-functional teams to ensure the product experience, messaging, and campaigns are aligned

Requirements

What you’ll need

8–12+ years of experience in consumer product brand marketing
Strong instincts for taste, culture, and storytelling — you know what feels right and what doesn’t
Proven ability to define brand positioning, narrative, and messaging, and translate it into execution across product, campaigns, and content
Experience leading high-impact campaigns or cultural moments end-to-end
Ability to operate both strategically and hands-on — comfortable moving between defining direction and directly refining copy, creative, and outputs
Strong collaborator who can synthesize input from multiple stakeholders (founder, marketing, creative) into a cohesive direction
Experience working cross-functionally with product, growth, and creative teams

Benefits

Comp & perks

Additional equity and benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand positioningnarrative developmentmessaging executioncampaign managementstorytellingcopywritingcreative directioncollaborationcross-functional teamworkconsumer product marketing

Soft Skills

strong instinctstastecultural awarenessstrategic thinkinghands-on executioncollaborationsynthesis of inputcommunicationleadershipadaptability