Social Media Strategist

Hook + Ladder Digital

Social Media Strategist leading strategy and execution for restaurant and B2C brands. Creating content strategies across multiple platforms with a focus on measurable outcomes.

Posted 5/17/2026contract🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the development of social media strategies, content plans, and calendars, ensuring all content aligns with client goals, brand positioning, and growth opportunities.
Create clear, strategic briefs and guide designers through content development, ensuring every asset is intentional, on-brand, and built to perform.
Act as a strategic partner to clients by understanding their business objectives, presenting recommendations, and guiding their social media direction.
Analyze performance, deliver insightful reports, and translate data into actionable recommendations to continuously improve results.
Identify opportunities to test new ideas, improve performance, and evolve the brand’s social media presence over time.

Requirements

What you’ll need

2–3 years of experience developing and executing social media strategies for brands, ideally within an agency, restaurant, startup, or fast-paced environment.
Strong writing skills and can craft engaging, on-brand copy tailored to different platforms and audiences.
Hands-on experience with Meta Business Suite, including publishing, boosting, community management, and performance analysis.
Familiar with tools like Sprout Social, Metricool, or Hootsuite.
Understanding of platform best practices across Instagram, Facebook, TikTok, LinkedIn, Reddit, and YouTube, and use performance data to improve results.
Interested in learning and applying AI tools and automation to improve marketing workflows.
Highly organized, proactive, detail-oriented, and able to manage multiple projects without sacrificing quality.
Speak and write fluent English (C1+).

Benefits

Comp & perks

Flexible PTO and unlimited sick days (Yep, really.)
Profit-sharing program - When you win, we win! We give our team a stake in the outcome.
Tons of Autonomy - We trust you to own your work.
Real opportunities to grow your role as you grow your skills.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategiescontent developmentperformance analysiscopywritingdata analysisAI toolsautomation

Soft Skills

strategic thinkingcommunicationorganizationproactivityattention to detail