Hook + Ladder Digital

Social Media Manager

• Lead the development of social media strategies, content plans, and calendars, ensuring all content aligns with client goals, brand positioning, and growth opportunities.
• Create clear, strategic briefs and guide designers through content development, ensuring every asset is intentional, on-brand, and built to perform.
• Act as a strategic partner to clients by understanding their business objectives, presenting recommendations, and guiding their social media direction.
• Analyze performance, deliver insightful reports, and translate data into actionable recommendations to continuously improve results.
• Identify opportunities to test new ideas, improve performance, and evolve the brand’s social media presence over time.

Social Media Strategist

Content Manager

• Lead the development and execution of content strategies that drive brand awareness, engagement, and conversions across digital channels (social media, email, ads and website).
• Write and oversee high-quality content and copy that reflects brand voice and goals.
• Champion storytelling, brand consistency, and results.
• Collaborate closely with designers and strategists to bring ideas to life.

Social Media Strategist

Content Strategist