Content Strategist

Hook + Ladder Digital

Content Strategist driving content strategy and performance for digital channels. Leading content creation and optimization with real growth opportunities in a remote-first setup.

Posted 5/17/2026full-timeCalgary • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the development and execution of content strategies that drive brand awareness, engagement, and conversions across digital channels (social media, email, ads and website).
Write and oversee high-quality content and copy that reflects brand voice and goals.
Champion storytelling, brand consistency, and results.
Collaborate closely with designers and strategists to bring ideas to life.

Requirements

What you’ll need

3+ years of experience in digital marketing, with strong hands-on experience in content strategy.
Confident writing engaging copy for social, email and ads (Meta, Google, LinkedIn).
Strong experience in B2C marketing.
Comfortable with reporting and performance analysis, using insights to optimize strategy.
Hands-on experience with Canva.
Ability to edit short-form videos for social media.
Detail-oriented, organized, and proactive.
Thrive collaborating with creative, strategy, and performance teams.
Fluent in English (C1+).
Bonus points for experience with restaurant or hospitality brands, collaborating with content creators or influencers, managing or coordinating campaigns, participating in content shoot planning or creative production, and knowledge of tools like Figma, Metricool, or Sprout Social.

Benefits

Comp & perks

Flexible PTO and unlimited sick days (Yep, really.)
Profit-sharing program - When you win, we win! We give our team a stake in the outcome.
Tons of Autonomy - We trust you to own your work.
Built to Grow - Real opportunities to grow your role as you grow your skills.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategycopywritingB2C marketingreportingperformance analysisvideo editingdigital marketing

Soft Skills

detail-orientedorganizedproactivecollaborationstorytellingbrand consistency