Honorlock

Growth Marketing

• Own website and inbound performance to increase qualified traffic, improve conversions, and drive measurable pipeline growth.
• Drive demo request growth and increase conversion rates through ongoing testing and optimization of pages, forms, CTAs, layouts, and messaging.
• Build and manage a testing roadmap (A/B, multivariate, and landing-page experiments) leveraging HubSpot, WordPress, GA4, and other tools to improve forms, CTAs, layouts, and messaging.
• Increase organic visibility by collaborating with content on keyword strategy, on-page optimization, technical audits, and competitive insights.
• Manage and optimize paid acquisition channels, including PPC, paid social, programmatic, and sponsored media, to generate qualified pipeline, strengthen brand awareness, and support campaign goals.
• Lead optimization of the digital prospect journey to improve engagement, conversion, and progression from awareness through qualified opportunity.

Digital Growth Marketing Manager

Customer Support

• Deliver world-class customer support through phone, chat, and email to resolve technical and procedural inquiries.
• Be a trusted advisor to Key Administrators and Institutional Admins, helping educate them on the Honorlock platform, features, and best practices to ensure a seamless proctoring experience.
• Diagnose and resolve issues related to software, browsers, and operating systems (Windows, macOS, ChromeOS).
• Perform triage and escalate complex issues, working in partnership with specialized support and engineering teams.
• Participate in product testing to improve platform functionality and customer experience.
• Assist with training AI models to drive efficiencies within support and proctoring.

Digital Growth Marketing Manager

Support Specialist II