Social Media Specialist

HonorHealth

Social Media Specialist at HonorHealth responsible for developing impactful social media strategies. Focusing on content creation and customer engagement in healthcare marketing.

Posted 8/1/2026full-timeRemote • Arizona • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management, content creation, and graphic design to enhance brand engagement and customer service in the healthcare sector. Proficient in utilizing analytical tools to evaluate social media performance and adjust strategies for optimal results.

Highest-signal resume keywords

Social Media Management ExperienceGraphic Design SkillsVideo Production SkillsContent CreationHealthcare Marketing Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent WritingVideo EditingGraphic DesignLead GenerationAnalyticsCustomer EngagementSocial Media AdvertisingContent DevelopmentSocial Media Performance Monitoring

Soft Skills

Effective CommunicationCollaborationRelationship BuildingCreativityCustomer Service

Tools & Technologies

Analytical ToolsSocial Media Platforms

Industry Keywords

Healthcare MarketingBrand IdentitySocial Media Content CalendarStakeholder EngagementDigital Marketing

About the role

Key responsibilities & impact

Responsible for supporting the Marketing department and HonorHealth to achieve overall business goals by creating, managing and executing a social media strategy on all platforms
Focused on building our brand and ensuring customer engagement through creating relevant healthcare content, social media advertising, lead generation, customer service and actionable analytics
Writing, graphic design and video production skills are required to be successful in this role
Develops and executes a comprehensive social media strategy that is consistent with HonorHealth’s brand identity and business goals
Leads the social content calendar in collaboration with the Marketing content/communications manager
Creates meaningful content on all social media platforms, including writing and editing social media posts, utilizing design skills for brand graphics and video editing/production for video-based platforms
Proactively positions HonorHealth by leveraging news content and storytelling to promote the positive actions and behaviors/accomplishments of team members and physicians
Serves as a brand expert, advises on content development, and provides support and advocacy to our employed and affiliated physicians, executives, staff and other business stakeholders across all social media channels
Collaborates with others to support overall brand customer service standards by managing a high volume of daily social media messages
Responsible for managing all social inquiries
Communicates effectively, including responding and escalating concerns in a timely manner
Uses analytical tools to monitor and evaluate HonorHealth’s social media presence and performance
Prepares monthly reports on social media marketing efforts
Suggests recommendations to adjust the social media marketing strategy for optimal results
Regularly meets with stakeholders to enhance/build relationships to understand needs, create a shared understanding of strategies and outcomes and receive feedback

Requirements

What you’ll need

Social media management experience
Strong creative skills - can film, photograph, edit videos, create content for social media platforms
Graphic/multi-media design skills
Understanding of basic healthcare marketing
Bachelors in marketing, social media management, digital marketing, communications, media, journalism, or a related discipline
3 years in Social media management experience

Benefits

Comp & perks

Great care starts with great people.
Nine acute-care hospitals
Over 200 primary, specialty and urgent care centers
More than 17,000 team members and 4,000 medical staff