Lead CRM, Operations

Honoré Gaming

Lead CRM & Operations at Honoré Gaming focusing on retention strategy and team coordination in marketing. Work closely with the Head of Marketing to enhance customer value across channels.

Posted 4/17/2026full-timeParis • 🇫🇷 FranceSenior💰 €58,000 - €65,000 per yearWebsite

Tech Stack

Tools & technologies

Flux

About the role

Key responsibilities & impact

Manage the workflow, processes and coordination of the marketing team
In collaboration with the Head of Marketing, define and deploy the multi-channel retention strategy
Build and monitor KPIs: churn rate, LTV, reactivation rate, play frequency
Ensure campaign consistency as the central point of contact for the Marketing team
Oversee the design and sending of CRM campaigns
Analyze player behavior and implement targeted re-engagement journeys

Requirements

What you’ll need

5-8+ years of experience in retention marketing/CRM
Significant managerial experience and cross-functional coordination
Experience with emerging markets (Africa, LATAM) required
Background in gaming or high-acquisition platforms preferred
Proficiency with marketing CRM tools
Excellent understanding of user journeys and retention levers
Strong data-driven mindset, comfortable with analytics tools
Fluent in English and French (written and spoken)

Benefits

Comp & perks

Hybrid remote work policy
Professional training opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retention marketingCRMKPI monitoringdata analysisuser journey analysis

Soft Skills

managerial experiencecross-functional coordinationdata-driven mindsetcommunication