Area Manager, Priority Banking

Hong Leong Group

Area Manager for Priority Banking at Hong Leong Bank managing business initiatives and driving team performance. Leading a large team to grow assets and ensure compliance while enhancing customer experience.

Posted 4/24/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaSeniorLeadWebsite

About the role

Key responsibilities & impact

Strategically plan, lead, organize and execute all Priority Banking business initiatives to grow Asset Under Management (AUM) and Investment and Insurance Revenue (I&I Rev)
Effectively manage and oversee the overall day-to-day management of the PBC, to ensure operational efficiency and profit maximization
Evaluate resources, market information and sales force capability to devise a structured and effective sales plan for execution
Develop a service model with people capability and process efficiency to ensure the PBC has a strong presence in the local community
Proactively engage and reach out to existing customers and prospects
Drive and create a strong culture of teamwork and enhance working relationship with all stakeholders
Ensure all regulatory (AML, SC Guidelines) and sales/general compliance (FNSL) of PBC are tightly guarded
Hire the right people to build a successful and strong PBC team
Plan and implementing acquisition, referral and Priority Banking customer upgrading strategies to sustain growth in number of Priority Banking customers in the bank
Lead, motivate and manage Relationship Managers (RMs) sales activities and performance against plan

Requirements

What you’ll need

Undergraduate degree in Accounting/Banking/Investment/Finance or a related field
Possess relevant certification and licenses in Investment and Bancassurance
At least 10 years of relevant experience in a financial institution
At least 3 - 5 years of relevant experience in managing HNW banking and wealth management sales
Excellent commercial acumen, analytical and interpersonal skills
Leadership skills - able to lead a large diverse team, and foster strong teamwork within Priority Banking Centre
Able to make independent decisions with minimal supervision
Highly motivated and result-driven
Develop young talent for wealth management front-line

Benefits

Comp & perks

Comprehensive financial services
Digital-at-the-Core ethos
Industry recognition and accolades
Balance between diversity, inclusion, and merit

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Asset Under Management (AUM)Investment RevenueInsurance Revenuesales planningoperational efficiencyregulatory complianceAMLFNSLBancassurancewealth management

Soft Skills

leadershipteamworkanalytical skillsinterpersonal skillscommercial acumendecision-makingmotivationresult-driventalent developmentcustomer engagement

Certifications

Investment certificationBancassurance license