Customer Marketing Manager

Honeywell

Customer Marketing Manager responsible for accelerating demand generation and executing marketing plans for Honeywell Building Solutions in Europe. Collaborating with sales and marketing teams to enhance brand perception and grow sales.

Posted 6/30/2026full-timeRatingen • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute specific vertical (data center, healthcare, Pharma/Lifesciences, Hospitality as priorities) and account based marketing plans for Honeywell Building Solutions business unit for Europe, to drive end-user engagement and generate a strong sales pipeline.
Collaborate closely with sales and offering teams, shared services team and other marketing teams to define impactful plans and improve campaigns results within set budget, prioritize actions with highest return
Develop impactful account-based marketing plans with sales team to drive loyalty and engagement of key accounts
Ensure effective deployment of value propositions in marketing materials for Europe
Grow awareness and desirability of Honeywell brand in Europe
Manage budget efficiently and build continuous improvements in how marketing is developed and deployed.

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
Fluency in German and English (written and spoken)
Minimum of 5 years of experience in customer marketing or similar roles
Knowledge of key verticals: Datacenter, healthcare, hospitality, defense
Proven success in developing and executing integrated campaigns at European level
Strong analytical and strategic thinking skills and project management skills
Knowledge of demand generation and lead generation, as well as proficiency with CRM systems and marketing automation tools
At ease with complexity
Collaborative, creative and solution driven mindset
Strong interpersonal skills to develop solid internal and external relationships

Benefits

Comp & perks

Thorough induction at a leading global company
Versatile area of responsibility and excellent career prospects
Working with latest technology and tools
Flexible and modern working environment with individual development and training opportunities
Culture, that fosters inclusion, diversity and innovation in an international work environment
A well-coordinated, collegial and motivated team
Option for a company car for private use (according to company policies)
An attractive salary and vacation package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Customer MarketingIntegrated CampaignsStrategic ThinkingAnalytical SkillsLead Generation

Soft Skills

Collaborative MindsetCreative Problem SolvingInterpersonal Skills

Certifications

Bachelor’s Degree in MarketingMaster’s Degree in Business Administration