Senior Customer Marketing Specialist

Honeywell

Sr Customer Marketing Specialist at Honeywell developing targeted marketing strategies for customer engagement and loyalty. Collaborating with sales teams to enhance brand perception and business growth.

Posted 6/29/2026full-timeRaleigh • North Carolina, Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute customer marketing strategies to drive engagement and loyalty.
Collaborate with sales teams to understand customer needs and create targeted marketing campaigns.
Create and manage marketing programs, including email campaigns, social media promotions, and customer events.
Analyze market trends and customer data to identify opportunities for growth and provide insights for improvement.
Monitor and report on the effectiveness of marketing campaigns, providing recommendations for optimization.
Manage the customer journey to ensure a seamless and personalized experience across all touchpoints.
Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets.
Stay up-to-date with industry trends and best practices in customer marketing to drive continuous improvement.

Requirements

What you’ll need

Minimum of 5 years experience with product marketing, GTM commercialization or performance and digital marketing
Able to provide examples of ability to work in matrixed organizations
Experience with providing strong messaging and content development skills – ability to simplify complex technical solutions into compelling narratives that resonate with customers
Minimum of 2 years of experience developing ABM strategies and tying marketing activity to pipeline metrics
Must have a background in B2B, with a preference of infrastructure/energy sectors
Understanding of marketing to utility or regulated industry buyers and distribution/channel partners
Familiarity with software GTM and solution selling motions (Salesforce, Marketo, Adobe - Marketing Cloud)

Benefits

Comp & perks

employer subsidized Medical, Dental, Vision, and Life Insurance
Short-Term and Long-Term Disability
401(k) match
Flexible Spending Accounts
Health Savings Accounts
EAP
Educational Assistance
Parental Leave
Paid Time Off (for vacation, personal business, sick time, and parental leave)
12 Paid Holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Customer Marketing StrategiesMarket AnalysisCampaign ManagementPerformance MarketingGTM Commercialization

Soft Skills

CollaborationCommunicationAnalytical Thinking