Lead Customer Marketing Specialist – Verticals

Honeywell

Lead Customer Marketing Specialist driving customer engagement and loyalty at Honeywell. Collaborating with sales and utilizing marketing tools for effective campaigns in a hybrid work environment.

Posted 4/28/2026full-timeAtlanta • Minnesota • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute customer marketing strategies to drive customer engagement and loyalty
Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns
Create and manage marketing programs, including email campaigns, social media promotions, and customer events
Analyze market trends and customer data to identify opportunities for growth
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets
Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget

Requirements

What you’ll need

6+ years of experience in customer marketing, verticalized marketing or related roles
Strong analytical mindset with the ability to interpret data and make data-driven decisions
Experience with marketing automation tools and CRM systems
Ability to develop and execute targeted marketing campaigns and manage customer journeys
Proven ability to collaborate effectively with sales teams and cross-functional groups
Bachelor's degree in Marketing, Business, or related field

Benefits

Comp & perks

employer-subsidized Medical, Dental, Vision, and Life Insurance
Short-Term and Long-Term Disability
401(k) match
Flexible Spending Accounts
Health Savings Accounts
EAP
Educational Assistance
Parental Leave
Paid Time Off (for vacation, personal business, sick time, and parental leave)
12 Paid Holidays

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

customer marketingmarketing strategiestargeted marketing campaignsemail campaignssocial media promotionsmarket analysisdata interpretationcampaign performance optimizationcustomer journey managementmarketing collateral development

Soft Skills

analytical mindsetdata-driven decision makingcollaborationcommunicationrelationship managementcreativityproblem-solvinginsight generationadaptabilityinnovation

Certifications

Bachelor's degree in MarketingBachelor's degree in Business