Senior Customer Marketing Manager – Life Sciences

Honeywell

Sr. Customer Marketing Manager leading strategies at Honeywell.

Posted 4/22/2026full-timeHamilton • New Jersey • 🇺🇸 United StatesSenior💰 $115,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement comprehensive customer marketing strategy aligned with business objectives
Lead customer lifecycle marketing initiatives
Partner with cross-functional teams including Product, Sales, Customer Success, and Brand Marketing
Define customer segmentation strategies and personalized marketing approaches
Establish KPIs and metrics to measure customer marketing effectiveness
Manage and mentor a team of customer marketing professionals
Provide strategic direction, coaching, and professional development opportunities
Recruit, hire, and onboard new team members as needed
Foster a collaborative and high-performance team culture
Conduct regular performance reviews and career development planning
Design and execute marketing campaigns aimed at lead generation, cross sell and upsell, as well as retention.
Develop marketing materials including but not limited to case studies, testimonials, and thought leadership pieces.
Create and manage customer communication strategies across multiple channels
Lead customer event marketing including user conferences, webinars, and customer events
Monitor and analyze customer marketing performance metrics and ROI
Conduct customer research and gather insights to inform marketing strategies
Implement A/B testing and optimization frameworks for continuous improvement
Generate regular reporting on customer marketing impact and business outcomes
Use data-driven insights to refine targeting and messaging strategies

Requirements

What you’ll need

7+ years of marketing experience with 4+ years in customer marketing, lifecycle marketing, or related field
3+ years of people management experience with direct reports
Proven track record of developing and executing successful customer marketing programs
Background in Life Sciences, SaaS, technology, or similar industries required.
Bachelor's degree in Marketing or a related field

Benefits

Comp & perks

employer-subsidized Medical, Dental, Vision, and Life Insurance
Short-Term and Long-Term Disability
401(k) match
Flexible Spending Accounts
Health Savings Accounts
EAP
Educational Assistance
Parental Leave
Paid Time Off (for vacation, personal business, sick time, and parental leave)
12 Paid Holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketinglifecycle marketingcustomer segmentationKPI establishmentmarketing campaign designA/B testingdata-driven insightsperformance metrics analysislead generationcustomer communication strategies

Soft Skills

leadershipmentoringcollaborationstrategic directioncoachingteam culture developmentperformance reviewcareer development planningrecruitmentonboarding

Certifications

Bachelor's degree in Marketing