Honeywell

Senior Channel Marketing Specialist

Honeywell

full-time

Posted on:

Location Type: Hybrid

Location: Madrid • Spain

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Job Level

Senior

About the role

  • Develop and execute comprehensive vertical specific and country growth marketing plans in Spain that align with Building Automation business goals, optimizing partner and end-user engagement that generates a strong sales pipeline through campaigns and events
  • Increase reach and engagement through the use of account-based marketing, and ensure that communications and outreach efforts is adapted in local language to resonate with customers in Spain translating into increased country footprint.
  • Ensure that the marketing shared services for creative and content effectively deploys the value proposition in collaterals.
  • Build and maintain strong relationships with the direct and indirect commercial teams and verticals sales in Spain to capture continuous improvement for campaigns.
  • Oversee the planning, execution, and performance evaluation, in collaboration with the marketing shared services for creative and content, media and events, of promotions, integrated marketing campaigns for verticals, NPI or other impact campaigns designed to engage customers and drive revenue.
  • Lead the management of Marketing Development Funds (MDF) with key channel partners and distributors and coordinate the development of joint marketing initiatives to maximize their reach and effectiveness in Spain.
  • Lead the development and execution of small local events, targeting different audiences including end-users, specifiers, and partners to foster connections, build new relationships and generate revenue.
  • Leverage collaborations with sales in Spain and customer marketing to ensure alignment and maximize impact.

Requirements

  • **YOU MUST HAVE**
  • Proven experience of at least 6 years in channel marketing or related roles.
  • Demonstrated success in developing and executing channel marketing strategies.
  • Strong analytical and strategic thinking skills.
  • Proficiency in demand generation and lead generation strategies.
  • Experience in utilizing marketing automation platforms and CRM systems.
  • Knowledge of distribution and partner channel dynamics.
  • **WE VALUE**
  • Bachelor's degree in Marketing, Business, or related field.
  • Master's degree in Marketing or Business Administration (preferred).
  • Passion for driving channel growth and maximizing sales opportunities.
  • Proven track record of developing successful channel marketing programs.
  • Experience in the technology or manufacturing industry (preferred).
Benefits
  • Honeywell is an equal opportunity employer.
  • Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
  • Learn more about inclusion and diversity
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
channel marketingdemand generationlead generationmarketing automationCRM systemsmarketing strategiescampaign executionperformance evaluationevent managementcollateral development
Soft Skills
analytical skillsstrategic thinkingrelationship buildingcommunicationcollaborationadaptabilitycustomer engagementteam leadershipproblem-solvingcreativity
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMaster's degree in MarketingMaster's degree in Business Administration