Honeywell

Senior Customer Marketing Specialist

Honeywell

full-time

Posted on:

Location Type: Hybrid

Location: Barueri • Brazil

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Job Level

Senior

About the role

  • Work in partnership with the Lead Marketing Specialist to define the strategy of region x-vertical, document it (white-paper), and gain alignment of the key stakeholders
  • Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account-based marketing
  • Develop and execute the marketing plan aligned to the short and long term plan to drive demand generation in the region
  • Analyze our competitive landscape, industry trends, and customer insights to develop the strategic marketing plans
  • Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel, working with the offering management and business leaders
  • Co-ordinate the need for material, communication, lead management, and agency support through the shared services (COE’s)
  • Co-Manage vertical events and partnerships, together with participating in non-specific vertical events, as needed
  • Participate in customer visits to learn and engage first-hand with key target accounts
  • Utilize Global Design Models, and participate in enhancing both their usage, and KPIs
  • Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
  • Monitor and report on the performance of the vertical results, together with the COE’s and data support group

Requirements

  • 3+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
  • English and Portuguese (Fluent) required
  • Dynamic and self-motivated individuals who thrive in a fast-paced environment
  • Teamwork and collaboration, as we believe that the best results are achieved through collective effort
  • Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
  • Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
  • Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
  • Strong problem-solving skills, as we tackle complex challenges and find effective solutions
  • Excellent communication and interpersonal skills, as building relationships and effectively conveying ideas are key to success in this role
  • Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
  • Passion for marketing and staying up to date with industry trends, as we aim to be at the cutting edge of customer engagement strategies.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
demand generationaccount-based marketingstrategic marketing planscompetitive analysiscustomer insightsmarketing campaignscontent developmentKPI monitoringevent managementlead management
Soft Skills
teamworkcollaborationinnovative thinkingcreative thinkingadaptabilitycustomer-centric mindsetproblem-solvingcommunication skillsinterpersonal skillsresults-oriented mindset