Director of Integrated Search

Honeydew Health

Director of Integrated Search leading integrated search initiatives to improve patient acquisition for Honeydew. Overseeing organic SEO, AI search visibility, and paid search while collaborating with a dynamic growth team.

Posted 5/20/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $172,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Own and execute Honeydew’s organic search strategy end-to-end — from technical infrastructure to content architecture to link authority
Build topical authority frameworks in dermatology, skincare, and telehealth that compound over time
Drive large-scale content production: briefing, AI-assisted drafting, editing, publishing, and ongoing optimization
Conduct competitive analysis and keyword research with a focus on high-intent, acquisition-driving queries
Partner with engineering on site speed, Core Web Vitals, structured data, and crawlability
Own technical SEO hygiene: schema markup, JSON-LD, canonicalization, indexation, and internal linking architecture
Lead Honeydew’s strategy for showing up in AI-generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platforms
Structure content to be LLM-friendly: passage-level optimization, conversational formatting, semantically rich answer blocks
Build and own AI citation tracking and reporting – establish baselines, set targets, iterate
Test content formats, structures, and distribution approaches that improve citation rates across AI surfaces
Drive earned media and backlink strategy that builds the domain authority and off-site presence LLMs reward
Stay ahead of how agentic AI and ambient search are reshaping patient discovery behavior in healthcare
Partner with our Growth Lead who owns paid search today – support setting priorities and be a sounding board for strategy
Contribute to strategy setting across ~$500K+/month in paid search spend on Google and eventually Bing
Own the integration between paid and organic: ensure keyword strategy, landing pages, and messaging are coherent across both channels
Be fluent enough in paid search principles and mechanics to contribute to bid strategy, audience targeting, and campaign architecture decisions
Build and own a unified search performance dashboard that ties organic, AI, and paid performance to patient acquisition
Develop a search roadmap with clear priorities, experiments, and milestones — and report on it regularly to leadership
Identify cross-channel leverage: where organic authority reduces paid CPAs, where paid data informs organic targeting, where AI citations amplify both
Run structured experiments across channels and make fast, data-driven decisions from them

Requirements

What you’ll need

5–7+ years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growth
Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation
Genuine AEO/GEO fluency – you’ve built strategies for AI search visibility, tracked citation performance, and iterated on results
Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis
Proven ability to manage and develop an IC – you know how to set direction, give useful feedback, and make people better
Strong content strategy instincts – you understand what makes content rankable, citable, and convertible
CRO fluency: you know how to connect search traffic to conversion and have run tests to prove it
Proficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker Studio
Strong analytical skills – you can build a reporting framework, interpret data, and make fast decisions from it
High agency and self-direction – you don’t need a perfect brief to move, and you don’t rattle under ambiguity

Benefits

Comp & perks

Meaningful equity in Honeydew
Flexible PTO
Health, vision, and dental insurance
401k with company match
One Medical, Kindbody, Talkspace, and HealthAdvocate memberships
Company MacBook + monthly internet stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

technical SEOsite architecturestructured dataCore Web Vitalscrawl managementschema implementationcontent strategyconversion rate optimization (CRO)keyword researchAI search visibility

Soft Skills

analytical skillsself-directionfeedback provisionstrategic direction settingcontent ranking instinctsdata-driven decision makingcollaborationleadershipadaptabilityproblem-solving