Digital Marketing Manager – Owned Channels

homie AI

Digital Marketing Manager responsible for owned channels at an AI-based startup. Focusing on website optimization and LinkedIn presence for customer engagement in the DACH region.

Posted 7/23/2026full-timeHamburg • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in online marketing with a focus on website management, email marketing, and organic social media strategies. Proficient in utilizing AI tools for content creation and optimization while maintaining a structured approach to editorial management.

Highest-signal resume keywords

Online Marketing ExperienceWebsite Management (CMS)Email Marketing (HubSpot)Organic LinkedIn ManagementData-Driven Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyConversion OptimizationEmail Campaign DesignCommunity ManagementPerformance AnalysisEditorial ManagementCampaign PlanningAI Tools UtilizationSaaS MarketingE-Commerce Marketing

Soft Skills

Team CollaborationStructured Work StyleExecution SkillsStorytellingTarget Audience Understanding

Tools & Technologies

HubSpotCMSEmail Marketing ToolsAI Content ToolsAnalytics Platforms

Industry Keywords

SaaSTechE-CommerceContent CalendarCommunity BuildingPerformance MarketingBrand ConsistencyMessagingLifecycle EmailsNurture Flows

About the role

Key responsibilities & impact

Maintenance, optimization and further development of our websites (content, structure, UX and conversion)
Management and continuous development of our app store listings (copy, screenshots, positioning)
Build and maintain our organic LinkedIn presence (content strategy, posting cadence, community management)
Develop and implement campaign plans for all owned channels
Editorial management: set up, maintain and manage the central content calendar
Design, execution and optimization of email marketing campaigns (newsletters, nurture flows, lifecycle emails)
Close collaboration with Sales, Performance Marketing and Product
Analyze channel performance and derive concrete optimization measures
Ensure a consistent brand and communication line across all channels
Active use of AI tools for more efficient content creation and scaling

Requirements

What you’ll need

At least 2–4 years of experience in online marketing with a focus on onsite, ideally in a SaaS, tech or e-commerce environment
Experience in onsite website management (CMS, landing pages, conversion optimization)
Experience in organic LinkedIn management (content planning, community building, performance)
Practical experience in email marketing – ideally with HubSpot
Ability to set up, maintain and manage editorial schedules in a structured way
Strong sense for target audiences, messaging and storytelling
Data-driven working style: you use performance insights for continuous optimization
Enthusiasm for AI is a must – you actively use AI tools in your daily work
You work in a structured, independent manner and have strong execution skills
You are a team player and collaborate closely with other departments
Languages: Native German required; additional languages are a plus, especially English, French or Polish

Benefits

Comp & perks

Remote or hybrid: work flexibly from anywhere or from our co-working spaces in Hamburg or Cologne
Startup spirit: fast decision-making, flat hierarchies, agile working methods and plenty of room to shape things
Learning culture: intensive onboarding, open feedback culture with personal mentoring and real on-the-job learning
Teamwork first: our culture combines high performance orientation with strong team spirit. Collegial and personal atmosphere, regular team events and knowledge-sharing sessions
Solution-oriented culture: we promote creativity, ownership and the drive to push things forward
AI boost: you use a modern AI stack — for example Claude as a foundation — and are always open to the latest developments and tools
Keep going smarter: budget for training, conferences and e-learning to stay up to date with AI developments