Marketing Manager – Paid & Performance
homie AI
full-time
Posted on:
Location Type: Hybrid
Location: Hamburg • Germany
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Tech Stack
About the role
- Your role – become our growth architect
- As Marketing Manager Paid & Performance (m/f/d), you will take a central role in our growth trajectory.
- You will be our architect and strategic driver for predictable, scalable new-customer acquisition.
- Your focus will be on turning marketing budget into a measurable pipeline — data-driven, efficient, and continuously optimized.
- You will analyze target audiences, markets, and competitors and develop a holistic paid strategy across the entire funnel — from awareness through consideration to conversion.
- You understand that performance marketing should not be treated in isolation, but as an integral part of our revenue strategy, tightly integrated with Sales and Customer Success.
Requirements
- You have led performance marketing at scale — ideally in a B2B, SaaS, or tech environment — and can demonstrate measurable results (e.g., significant CAC reduction, budget scaling with stable ROAS, building a predictable pipeline)
- You think in terms of revenue, not just reach. Pipeline impact, SQL quality, and customer lifetime value are your key metrics
- You have carried real budget responsibility and scaled campaigns from validated tests to six-figure annual budgets
- You build scalable performance structures, not just individual campaigns — clean setups, clear KPI logic, sustainable scaling mechanisms
- Tracking is not a nice-to-have for you but a foundation. You understand attribution, CRM integration, and data-driven decision models
- You make decisions based on data — quickly and pragmatically. 80/20 is a tool for you, not a risk
- Testing is part of your DNA. You structure hypothesis validation, test aggressively, and optimize continuously
- You combine creativity with performance thinking. Strong creatives and clear messaging logic go hand in hand for you
- You proactively use AI and automation to create efficiency, scalability, and competitive advantage
- You work entrepreneurially. You don’t wait for perfect conditions — you create them. You take ownership, don’t wait for briefs, and want to drive results with high outcome orientation
- You communicate clearly, assertively, and solution-oriented — including with executive management, product, and sales
- You want impact. Not just building campaign management, but making a measurable contribution to company growth
- You are a team player. Ambition and collegiality are not mutually exclusive for you but go together.
Benefits
- Remote or hybrid: Work flexibly from anywhere or from our co‑working space in Hamburg
- Startup spirit: Fast decisions, flat hierarchies, agile ways of working, and plenty of scope to shape things
- Learning culture: Intensive onboarding, open feedback culture with personal mentoring, and real on-the-job learning
- Teamwork first: Work closely with experienced sales managers and learn directly from them. Collegial and personal atmosphere, regular team events and knowledge-sharing sessions
- Solution-oriented culture: We encourage creativity, ownership and the drive to push things forward
- AI boost: You’ll use state-of-the-art tools — from AI-powered outreach to automations that make your work smarter and future-proof
- Keep going smarter: Budget for training, conferences and e-learning to stay up to date with AI developments
- Your benefits: We support you with a monthly stipend for mobility, fitness, groceries or other expenses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingdata-driven decision makingbudget managementKPI developmentattributionCRM integrationhypothesis validationcampaign optimizationAI utilizationautomation
Soft Skills
entrepreneurial mindsetownershipclear communicationassertivenesssolution-orientedteam playercreativityhigh outcome orientationcollaborationambition