Marketing Manager – Paid & Performance

homie AI

Marketing Manager responsible for developing measurable customer acquisition strategies for an AI startup. Collaborating closely with Sales, focusing on data-driven performance marketing across all funnel stages.

Posted 4/12/2026full-timeHamburg • 🇩🇪 GermanyMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Your role – become our growth architect
As Marketing Manager Paid & Performance (m/f/d), you will take a central role in our growth trajectory.
You will be our architect and strategic driver for predictable, scalable new-customer acquisition.
Your focus will be on turning marketing budget into a measurable pipeline — data-driven, efficient, and continuously optimized.
You will analyze target audiences, markets, and competitors and develop a holistic paid strategy across the entire funnel — from awareness through consideration to conversion.
You understand that performance marketing should not be treated in isolation, but as an integral part of our revenue strategy, tightly integrated with Sales and Customer Success.

Requirements

What you’ll need

You have led performance marketing at scale — ideally in a B2B, SaaS, or tech environment — and can demonstrate measurable results (e.g., significant CAC reduction, budget scaling with stable ROAS, building a predictable pipeline)
You think in terms of revenue, not just reach. Pipeline impact, SQL quality, and customer lifetime value are your key metrics
You have carried real budget responsibility and scaled campaigns from validated tests to six-figure annual budgets
You build scalable performance structures, not just individual campaigns — clean setups, clear KPI logic, sustainable scaling mechanisms
Tracking is not a nice-to-have for you but a foundation. You understand attribution, CRM integration, and data-driven decision models
You make decisions based on data — quickly and pragmatically. 80/20 is a tool for you, not a risk
Testing is part of your DNA. You structure hypothesis validation, test aggressively, and optimize continuously
You combine creativity with performance thinking. Strong creatives and clear messaging logic go hand in hand for you
You proactively use AI and automation to create efficiency, scalability, and competitive advantage
You work entrepreneurially. You don’t wait for perfect conditions — you create them. You take ownership, don’t wait for briefs, and want to drive results with high outcome orientation
You communicate clearly, assertively, and solution-oriented — including with executive management, product, and sales
You want impact. Not just building campaign management, but making a measurable contribution to company growth
You are a team player. Ambition and collegiality are not mutually exclusive for you but go together.

Benefits

Comp & perks

Remote or hybrid: Work flexibly from anywhere or from our co‑working space in Hamburg
Startup spirit: Fast decisions, flat hierarchies, agile ways of working, and plenty of scope to shape things
Learning culture: Intensive onboarding, open feedback culture with personal mentoring, and real on-the-job learning
Teamwork first: Work closely with experienced sales managers and learn directly from them. Collegial and personal atmosphere, regular team events and knowledge-sharing sessions
Solution-oriented culture: We encourage creativity, ownership and the drive to push things forward
AI boost: You’ll use state-of-the-art tools — from AI-powered outreach to automations that make your work smarter and future-proof
Keep going smarter: Budget for training, conferences and e-learning to stay up to date with AI developments
Your benefits: We support you with a monthly stipend for mobility, fitness, groceries or other expenses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdata-driven decision makingbudget managementKPI developmentattributionCRM integrationhypothesis validationcampaign optimizationAI utilizationautomation

Soft Skills

entrepreneurial mindsetownershipclear communicationassertivenesssolution-orientedteam playercreativityhigh outcome orientationcollaborationambition