Principal Integrated Marketer

Homeward

Principal Integrated Marketer building trust with real estate agents for Homeward’s financial products. Driving demand generation, content, growth experiments, and a scalable marketing team remotely across the U.S.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, leveraging data-driven insights to define KPIs and drive demand generation. Proven ability to build and manage effective marketing teams while fostering cross-functional partnerships.

Highest-signal resume keywords

Integrated Marketing StrategyDemand GenerationKPI Definition and ReportingContent ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent MarketingSocial Media MarketingEmail MarketingEvent MarketingData AnalysisGrowth MarketingProject ManagementCreative DirectionInfluencer Marketing

Soft Skills

Excellent CommunicationOrganizational SkillsProject Management SkillsCreative ThinkingSelf-Starter Mindset

Industry Keywords

Real EstateFinancial ProductsThought LeadershipCustomer InsightsSocial ProofWebinarsBrokerage NetworksAgent ChannelsPaid CampaignsCommunity Networks

About the role

Key responsibilities & impact

Partner with the executive team to translate business priorities into a clear marketing strategy
Drive demand generation and integrated marketing efforts across the company
Execute marketing strategy, define KPIs, and report results to the executive team
Establish a trusted presence across organic and paid social media, brokerage networks, industry events, and other agent channels
Build and manage a content engine across editorial, video, and visual formats
Develop thought leadership, testimonials, social proof, and educational webinars
Experiment with growth marketing strategies, including agent ambassador programs and targeted paid campaigns
Leverage employees, contractors, and tools to build a small, effective growth marketing team
Hire an experienced marketing team
Balance strategic direction with hands-on execution
Drive initiatives independently from concept through execution
Use customer insights, data, and business judgment to iterate and improve results
Build cross-functional partnerships with executive leadership, Sales, and Product Management

Requirements

What you’ll need

7+ years experience in Marketing
Well-rounded marketing generalist experience driving integrated marketing plans across content, organic and paid social, influencer/community networks, email, event marketing, and PR
Data-driven expertise defining, setting, and reporting full-funnel KPIs
High creative and editorial standards
Experience managing content marketers and visual designers
Startup experience and a scrappy, self-starter mindset
Excellent communication, organizational, and project management skills
Experience in real estate or financial products is a plus, not required
Desire to deeply understand real estate agents and build trust in complex financial products

Benefits

Comp & perks

Competitive base salary
Annual performance bonus eligibility
Meaningful equity grant – stock options with real upside potential
Comprehensive medical, dental, vision, and life insurance coverage – with company contributions towards premiums
20 days of paid vacation
5 sick days
12 company holidays
2 floating holidays
Generous paid parental leave of up to 13 weeks
401(k) with employer contribution match
Remote-first work environment
Collaborative, low-ego team that values intellectual curiosity and continuous improvement