Senior Manager, Search Marketing

Hometap

Senior Manager, Search Marketing overseeing paid search programs at Hometap. Responsible for managing a $10–30M annual budget across Google and Bing.

Posted 4/30/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $140,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising
Manage a $10–30M annual search budget
Build and maintain keyword architecture and negative keyword management
Write and test ad copy in collaboration with creative
Build and maintain measurement frameworks
Partner with Analytics and other teams for implementation
Stay ahead of platform changes and translate emerging capabilities into actionable strategy
Consider the use of AI-based tools for optimizations
Manage and hold accountable agency partners and platform relationships

Requirements

What you’ll need

7+ years of hands-on paid search experience
At least 3 years managing programs of $5M+ in annual spend
Deep hands-on expertise across Google Ads and Microsoft Advertising
Deep experience working with lagged or downfunnel conversion data
Experience in categories where consumer education is part of the search challenge
A data-first mindset paired with the judgment to act under uncertainty
Strong cross-functional communication
Comfort working autonomously in a remote-first environment
A bias toward ownership

Benefits

Comp & perks

Generous medical, dental, and vision coverage
Work-from-home stipend
Parental leave
Plenty of paid time off to recharge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchGoogle AdsMicrosoft Advertisingkeyword architecturenegative keyword managementad copy writingmeasurement frameworksAI-based toolsdata analysisconversion data

Soft Skills

cross-functional communicationownershipautonomystrategic thinkingcollaborationadaptabilityjudgment under uncertaintycreativityaccountabilityproblem-solving