Senior Product Manager, Growth

Homebase (YC W21)

Senior Product Manager responsible for driving growth through onboarding and activation experiences. Homebase helps small businesses thrive with its everything app for hourly teams.

Posted 6/23/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$155,000 - CA$185,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end first 30-day customer experience — defining the product strategy, vision, and roadmap
Drive signup-to-activation conversion, reducing drop-off across the free trial funnel
Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours
Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC)
Run a high-velocity experimentation program — design A/B tests, analyze results, and iterate rapidly
Define and execute an AI-first product strategy for onboarding
Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership
Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges

Requirements

What you’ll need

8+ years of product management experience, with at least 3 years in a dedicated PLG, growth, onboarding, or activation role at a B2B SaaS company
Proven ownership of the full PLG funnel — signup, onboarding, activation, free trial conversion — with quantifiable results
Deep familiarity with PLG mechanics: freemium models, self-serve funnels, trial experiences, and in-app upgrade flows
Hands-on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar
Demonstrated experimentation chops — has designed and shipped A/B tests, understands statistical significance
You’ve built or shipped AI-powered product features and understand how to evaluate AI outputs.
Strong stakeholder management and cross-functional influence.
Data-driven decision maker.

Benefits

Comp & perks

Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
Time Flexibility: Flex time off + company holidays + designated focus periods
AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall.
Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
Protection Plans: Life insurance + short/long-term disability coverage
Workspace Perks: Meals provided, team offsites, and Customer Days
Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product strategycustomer experienceA/B testingbehavioral analyticsAI-powered product featuresPLG mechanicsconversion rate optimizationdata-driven decision makinggrowth metricsself-serve onboarding

Soft Skills

stakeholder managementcross-functional collaborationcommunicationleadershipanalytical thinkingproblem-solvinginfluencecreativityadaptabilitycustomer-centric mindset