Lead Analyst, Marketing

Homebase (YC W21)

Marketing Analyst at Homebase measuring and optimizing acquisition strategies using data analytics. Collaborating with various teams to enhance growth performance and decision making.

Posted 4/17/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$127,925 - CA$150,500 per yearWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Own paid media measurement end-to-end — go beyond platform-reported ROAS to design and execute geo holdout tests, synthetic control experiments, and incrementality frameworks that give leadership a true signal on what’s actually driving growth.
Lead attribution strategy — evaluate, implement, and maintain multi-touch and algorithmic attribution models that connect marketing spend to pipeline and closed revenue; surface where credit is being mis-assigned and what that means for budget allocation.
Drive CRO and web analytics — partner with Marketing and Growth to instrument, analyze, and improve the website funnel; define what’s being measured, ensure tracking integrity, and identify the highest-leverage conversion opportunities.
Build the organic measurement framework — own SEO and content analytics, connecting organic traffic trends to acquisition outcomes and helping the team prioritize based on actual business impact.
Support Lifecycle analytics — partner with the lifecycle team on measurement for email, push, and engagement programs; provide analytical support on segmentation and campaign performance without owning the roadmap.
Partner with Engineering and Data Engineering on measurement architecture — define tracking requirements, co-design event schemas, and ensure the data infrastructure underpinning marketing analytics is reliable, scalable, and built right the first time.
Build scalable, self-serve marketing analytics tools — dashboards, models, and metric layers that the CMO, Head of Growth, channel managers, RevOps, and Finance can trust and use independently without ad hoc requests.
Translate complex measurement into clear decisions — turn geo test results, attribution shifts, and funnel findings into concise, exec-ready narratives that influence spend decisions, headcount planning, and GTM strategy.
Champion AI-assisted workflows — automate recurring reporting, accelerate analysis turnaround, and raise the measurement bar across the marketing org.
Ensure instrumentation integrity — partner with data engineering and marketing ops to define tracking requirements for new campaigns, channels, and funnels before they launch, not after.

Requirements

What you’ll need

5–8 years of experience in marketing analytics, growth analytics, or data science with measurable business impact; at least 2 years at a senior or lead level.
Deep hands-on experience with advanced paid media measurement — geo holdout testing, synthetic control methods, incrementality analysis, or similar causal inference approaches. This is the core differentiator for this role.
Strong working knowledge of attribution modeling — multi-touch, data-driven, and the tradeoffs between them — with experience actually rebuilding or challenging an existing attribution setup.
Advanced SQL and experience with modern analytics stacks (dbt, Databricks/Snowflake, Looker, or equivalent).
Proficiency in Python (or AI-assisted Python) for experiment design, causal inference, and statistical modeling.
Demonstrated experience with web analytics and CRO — event tracking, funnel instrumentation, conversion analysis (GA4, Segment, or similar).
Experience partnering across Marketing (CMO/channel leads), Growth, RevOps, and technical teams (Engineering, Data Engineering) in a high-velocity tech or growth environment; SaaS or subscription background is a plus but not required.
Exceptional communication and storytelling — able to explain a synthetic control experiment to a Head of Growth or channel manager and make it decision-ready.
Demonstrated AI fluency — using AI to accelerate analysis, automate recurring workflows, and extend analytical capability.
Self-starter mindset with strong ownership instincts; comfortable operating in ambiguity and setting the agenda rather than waiting for one.

Benefits

Comp & perks

Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
Paid Time Off: Flexible PTO + company holidays + designated focus periods
AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
Protection Plans: Life insurance + short/long-term disability coverage
Workspace Perks: Meals provided, team offsites, and Customer Days
Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days— a time to move faster as a team, build deeper connections, make better decisions, and build together.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media measurementgeo holdout testingsynthetic control methodsincrementality analysisattribution modelingSQLPythonweb analyticsCROevent tracking

Soft Skills

communicationstorytellingself-starter mindsetownership instinctsability to operate in ambiguity