Homebase (YC W21)

Senior Growth Marketing Manager

Homebase (YC W21)

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • 🇺🇸 United States

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Salary

💰 $157,000 - $185,000 per year

Job Level

Senior

About the role

  • Own and scale acquisition across modern growth channels
  • Lead paid acquisition across core digital channels
  • Launch tests across emerging and test channels (e.g., Influencers, paid social)
  • Coordinate with Content and Brand programs to build brand authority and visibility
  • Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles
  • Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration
  • Identify new, creative, influencer, and emerging channels where small business owners discover products
  • Create or refine AI-powered automations connecting analytics → creative → bidding → reporting
  • Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems
  • Scale content-led acquisition via automated, human-in-the-loop blog and video workflows
  • Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30–60 days
  • Partner with our digital agency — but with hands-on ownership of campaign changes when needed
  • Experiment with direct mail, audio, CTV, and other high-potential non-core channels
  • Focus on quality, not just volume — measuring early engagement, activation, and paying conversion
  • Use segmentation, routing, and creative optimization to increase quality signups
  • Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps
  • Ensure unified customer journeys from acquisition → onboarding → paid conversion
  • Operate with high collaboration and shared ownership across the funnel

Requirements

  • 5–8+ years in growth marketing, acquisition, or performance marketing roles
  • Demonstrated success driving growth through GEO, AEO, SEO, and LLM-based discovery
  • Hands-on experience managing campaigns in Google, Meta, Bing (scrappy budget environments preferred)
  • Proven ability to manage and get leverage from digital agencies while also being hands-on in platforms
  • Strong experimentation rigor — hypothesis-driven testing, structured measurement, and iteration discipline
  • Experience in consumer or prosumer growth environments (e.g., Canva, HoneyBook, insurance, marketplaces)
  • Daily use of AI tools; ability to show measurable workflow improvements
  • Experience building automated growth workflows (e.g., reporting, keyword ops, creative briefs)
  • Familiarity with LLM-driven search ecosystems, citation strategies, and E-E-A-T improvement
  • Scrappy operator who thrives with lean resources
  • High urgency and pace; ability to drive meaningful acquisition impact within the first 30 days
  • Strong communicator who earns trust across GTM and Product
  • Comfortable going deep in the details while owning strategic outcomes
Benefits
  • Stock options + 401(k) with 4% match
  • Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
  • Unlimited PTO (salaried) + company holidays
  • Up to 12 weeks of paid parental leave (after 6 months of service)
  • Life insurance + short/long-term disability coverage
  • Work From Anywhere Month + meeting-free weeks yearly
  • Meals provided, commuter benefits, team offsites, and Customer Days
  • Required in-office days on Tuesdays and Wednesdays

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingacquisition marketingperformance marketingSEOGEOAEOcampaign managementautomated growth workflowshypothesis-driven testingstructured measurement
Soft skills
strong communicatorcollaborationtrust buildingscrappy operatorhigh urgencydetail-orientedstrategic thinkingiteration disciplinecreativityownership