Marketing Operations Lead – Marketing Systems, Automation & Analytics
Home Alliance
full-time
Posted on:
Location Type: Remote
Location: Remote • Louisiana • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
MySQLSQL
About the role
- Design, integrate, and optimize marketing technology systems (CRM, automation, analytics).
- Build scalable workflows and connections between marketing, sales, and product teams.
- Identify and implement process automation opportunities.
- Develop real-time performance dashboards (Power BI or similar).
- Translate analytics into actionable insights for leadership and marketing strategy.
- Partner with Marketing, Sales, IT, and Product to align data and process flows.
- Create training materials and operational guides to enhance system adoption.
Requirements
- 5+ years of experience in Marketing Operations, Growth Marketing, or RevOps within a tech-driven company.
- Strong knowledge of CRM systems (HubSpot, Salesforce, Zoho) and analytics tools (Power BI, SQL/MySQL).
- Experience developing automation scripts, bots, or process integrations.
- Familiarity with agile methodologies and marketing performance frameworks.
- Excellent communication, analytical thinking, and problem-solving abilities.
Benefits
- Competitive salary + performance bonuses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM systemsautomationanalyticsPower BISQLMySQLautomation scriptsprocess integrationsagile methodologiesmarketing performance frameworks
Soft skills
communicationanalytical thinkingproblem-solving