Senior CRM Manager

HOLY

Senior CRM Manager overseeing email and WhatsApp campaigns for fast-growing soft drink brand. Leading automation flows and collaborating with cross-functional teams to drive customer retention and loyalty.

Posted 5/27/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Own all automation flows - operationally and strategically: You build, maintain, and evolve our email and WhatsApp flows and transactional campaigns across the entire customer lifecycle - from concept to execution.
Segmentation & personalization: You develop and own our CRM segmentation logic and personalization approach. You translate behavioral signals and lifecycle data into targeted communication that increases conversion, retention, and LTV — driven by data, not gut feeling alone.
Run structured A/B tests: You design, set up, and analyze tests across flows and transactional campaigns independently. You translate results into concrete, documented optimizations — and implement them.
Track, report, and act on performance: You regularly monitor automation KPIs, proactively spot issues and opportunities, and communicate findings clearly without waiting to be asked.
Collaborate cross-functionally: You work closely with Shop, Data/BI, Ops, and Creative as a reliable, technically strong CRM partner. You drive alignment and execute on shared projects hands-on.

Requirements

What you’ll need

Hands-on CRM expert: You have deep, practical knowledge of Klaviyo (or comparable ESP), including building complex automations from scratch, advanced segmentation, and WhatsApp CRM (preferably Chatarmin).
Doer with an ownership mindset: You get things done. You set your own agenda, execute without being pushed, and take full accountability for the quality and results of your work.
Segmentation & personalization thinker: You naturally think in customer segments, lifecycle stages, and behavioral signals and translate that thinking into targeted, meaningful communication.
Analytically rigorous: You're comfortable pulling and interpreting performance data, running structured A/B tests, and deriving clear, evidence-based actions.
Conceptually strong with brand sensibility: You think beyond the technical setup and bring creative, conceptually strong ideas to CRM - with a genuine feel for HOLY's tone, brand, and community.
Clear and structured communicator: You document your work cleanly and can translate technical complexity for non-technical stakeholders across the team.
Collaborative by default: You build strong cross-functional relationships and actively contribute to a knowledge-sharing culture within the CRM team and beyond.
Languages : Business fluent in English is a must, German is a plus.

Benefits

Comp & perks

A successful and growing company: Join a company that has been growing profitably and quickly for the last 36+ months and has raised a Series B, while many other e-commerce companies are struggling.
Huge impact: Enjoy huge impact to shape HOLY's internationalization in a top market.
Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic.
Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers.
Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauer Berg, flexible working hours, and much more.
Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity — giving you the chance to share in our current success and benefit from the massive upside as we scale.
flexible hours
28 vacation days
30 work-from-abroad days
€1,500 learning budget
Urban Sports Club membership
public transport subsidy
biannual 360° feedback tied to your compensation

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRMautomationsegmentationpersonalizationA/B testingdata analysisKlaviyoWhatsApp CRMChatarminperformance monitoring

Soft Skills

ownership mindsetanalytical thinkingcreative thinkingcommunicationcollaborationaccountabilityproblem-solvingrelationship buildingknowledge sharingdocumentation