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Technical Sales Representative
HolleyTechnical Sales Representative providing technical and customer service support for Holley Performance Brands. Educating customers about automotive products and troubleshooting vehicle issues.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong technical support and customer service capabilities, with a focus on troubleshooting, product education, and effective communication. Proficient in CRM systems and possesses automotive technical aptitude to assist customers and dealers effectively.
Highest-signal resume keywords
Customer Service ExperienceTechnical Support SkillsCRM/ERP System NavigationAutomotive Technical AptitudeAnalytical Troubleshooting Abilities
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
TroubleshootingTechnical AssistanceFlash TuningCalibrationData DocumentationRMA IssuanceSolution-Based RecommendationsProduct EducationCustomer Interaction ManagementRoot Cause Analysis
Soft Skills
Interpersonal SkillsCommunication SkillsCustomer Service Skills
Certifications & Qualifications
High School Diploma or Equivalent
Industry Keywords
AutomotiveCustomer SupportTechnical SupportSales SupportDealer Support
Tech Stack
Tools & technologiesERPFlash
About the role
Key responsibilities & impact- Provide technical and customer service support to end customers and distributors while supporting sales efforts through product education, troubleshooting, and solution-based recommendations.
- Respond to customer and dealer support tickets via phone, email, and ticketing system
- Provide technical assistance with diagnosing and troubleshooting customer vehicles
- Assist customers and dealers with flash tuning and calibration-related issues
- Issue RMAs and coordinate returns for faulty products
- Document technical issues and escalate findings to the Quality Control and Engineering teams as needed
- Collect and document data as requested by the calibration engineering team
- Educate customers and dealers on products, features, and best-use applications
- Support sales efforts by answering product and service questions, identifying appropriate solutions, and suggesting additional products or services when applicable
- Assist the Sales team with dealer and customer inquiries and technical requests
- Maintain accurate CRM records, including customer interactions and profiles
- Resolve product or service issues by identifying root causes, coordinating solutions, and following up to ensure resolution
- Participate in company events, trade shows, and dealer-facing activities as required
- Stay current on new products and proactively educate customers and dealers on updates
Requirements
What you’ll need- High School Diploma or equivalent required
- 2–3 years of experience in customer service, technical support, or a customer-facing technical role
- Strong computer skills and ability to navigate CRM/ERP systems
- Strong analytical and troubleshooting abilities
- Excellent interpersonal, communication, and customer service skills
- Automotive technical aptitude with hands-on troubleshooting experience preferred
- European automotive enthusiast strongly preferred
Benefits
Comp & perks- Competitive medical, dental, and vision coverage starting day one.
- 401(k) with company match
- Paid time off and 9 paid holidays
- Employee Assistance Program (EAP)
- Company-paid life and short-term disability insurance
- Employee discounts on Holley Performance Brands products, events, and partnerships
- Education Assistance program