Paid Media Specialist

Holley

Paid Media Specialist optimizing advertising campaigns across Google and Meta for Holley, a leader in automotive performance products. Focused on execution, analysis, and strategic support within a collaborative team environment.

Posted 5/5/2026full-timeNashville • Kentucky, Tennessee, Utah • 🇺🇸 United StatesJuniorWebsite

About the role

Key responsibilities & impact

Assist in the day-to-day setup, trafficking, and monitoring of paid campaigns across Google Ads, Meta, and other platforms
Pull daily and weekly performance reports, flag anomalies, and surface trends to the Paid Media Manager
Support A/B testing efforts by building ad variants, tracking results, and documenting learnings
Assist with audience building, keyword research, and negative keyword management
Help manage creative asset libraries, ensuring ads are properly tagged, organized, and up to date
Support UTM tagging and QA of tracking links to ensure accurate attribution
Research competitor ads, platform updates, and industry trends, bringing relevant findings to the team
Assist with budget pacing tracking and escalate any delivery or spend issues promptly
Coordinate with internal teams or agencies to ensure creative assets are delivered on time and to spec

Requirements

What you’ll need

1–3 years of experience in paid media, digital marketing, or a related field
Foundational knowledge of Google Ads and Meta Ads Manager; experience building and managing campaigns
Proficiency in Excel or Google Sheets, including pivot tables, VLOOKUPs, and basic formulas
Understanding of core paid media metrics such as CPC, CPM, CTR, CPA, and ROAS
Strong attention to detail with the ability to catch errors before they go live
Eagerness to learn, ask questions, and grow within a performance marketing environment
Google Ads or Meta Blueprint certification, or willingness to obtain
Experience with a marketing agency or internship in a digital marketing role

Benefits

Comp & perks

Competitive medical, dental, and vision coverage starting day one.
401(k) with company match
Paid time off and 9 paid holidays
Employee Assistance Program (EAP)
Company-paid life and short-term disability insurance
Employee discounts on Holley Performance Brands products, events, and partnerships
Education Assistance program

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsMeta Ads ManagerA/B testingkeyword researchUTM taggingExcelGoogle SheetsCPCCPMCTR

Soft Skills

attention to detaileagerness to learncommunicationorganizational skills

Certifications

Google Ads certificationMeta Blueprint certification