Business Development Manager – Asset Finance

Holland & Knight LLP

Business Development Manager for Asset Finance Practice Group at Holland & Knight, collaborating on marketing strategies and initiatives. Responsible for business development activities and managing marketing budgets.

Posted 5/29/2026full-timeNashville • New York, Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $138,000 - $208,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the primary marketing professional for assigned practices within the Firm's Financial Services Section (Asset Finance Practice Group)
Work closely with the practice leaders to develop strategies and implement marketing and business development activities for the assigned areas
Collaborate with firm-wide marketing resources while sharing "best practices" with other practice marketing and business development professionals in the department
Become familiar with the practice, clients, target markets, and related resources for assigned practices
Develop, implement, and track business plans for the assigned practices
Develop and manage practice marketing budgets
Strategize with practice leaders to identify appropriate marketing activities and initiatives
Develop and maintain collateral materials, including brochures, deal or case lists, practice descriptions and other Web site content
Plan and participate in all assigned practice meetings
Assess opportunities and assist in developing responses to RFPs and pitches for new business
Direct research efforts for the assigned areas, including trends and issues, targeted companies, etc.
Collaborate with the Public Relations team to identify and develop opportunities to promote satisfactory results, "star" attorneys or other work products for the assigned practices
Seek opportunities to leverage successes across other groups within the firm
Identify and support cross selling opportunities
Collaborate with designated professionals to maintain CRM and engagement databases for assigned practices
Manage the team’s presence at events and conferences including planning, execution and follow-up
Work collaboratively with Regional Marketing Managers to organize activities in other offices, such as seminars, events, sponsorships
Travel to other firm offices and event/conference locations
Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities during business hours unless otherwise approved or required by applicable law
Special projects and duties as assigned

Requirements

What you’ll need

Bachelor’s degree required
6-10 years of experience, preferably in a legal or professional services marketing environment
Creative, outward-looking, confident, capable of sharing innovative ideas
Leadership, mentoring, coaching, team player, facilitator, and client-service orientation
Strategic, high-energy results oriented and detail oriented
Excellent communication skills including active listening, clear and concise writing, and confident, persuasive speaking
Excellent presentation and negotiation skills
Ability to establish ongoing partnerships with peers and colleagues
Professionalism and flexibility are required
Proficiency in Microsoft Office including Excel, Word and PowerPoint
Experience with work solution platforms (e.g., CRM, invoicing and expenses, matter management, reporting, etc.)
Demonstrated enthusiasm and a drive for developing new marketing initiatives with the practice development team and Practice Group lawyers
The ability to perform effectively in a fast-paced, service-oriented environment
Diplomacy and discretion when working with attorneys and clients.

Benefits

Comp & perks

comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners
life and AD&D insurance
short and long term disability insurance
tax-advantaged accounts for health care expenses, including FSAs and HSAs
FSAs for dependent care
health advocacy services
behavioral health and counseling resources for all family members
401(k)
profit sharing
backup dependent care
senior care planning support
resources for individuals with development disabilities and their caregivers
paid holidays and other paid time off, including paid leave for new parents

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiesbusiness developmentbudget managementcollateral developmentRFP responsesresearch analysisevent planningpresentation skillsnegotiation skillsCRM management

Soft Skills

leadershipmentoringteam playerclient-service orientationstrategic thinkingcommunication skillsactive listeningcreativityprofessionalismflexibility