Digital Communications Specialist

Holland & Knight LLP

Digital Communications Specialist participating in the development of digital marketing strategies and managing content across various platforms. Collaborating with a team to enhance engagement and effectiveness of campaigns.

Posted 5/15/2026full-timeTampa • Florida, Texas • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

CloudSitecore

About the role

Key responsibilities & impact

Responsible for individual elements of the Firm's website content management systems, digital content, email marketing and social media efforts
Support digital communications team manager in implementation of various marketing projects
Responsible for independent interfacing with lawyers/professionals for bio changes and other website content updates
Fulfill requests to draft original content for, and review team members’ work related to, social media posts as well as attorney publications and events
Ensure Firm standards are met in all aspects of social media posts, including by not limited to posts on LinkedIn, X, Facebook, Instagram and YouTube
Create and maintain regular analytics reporting across website, social media and email marketing platforms; review performance results and share any observed takeaways that would contribute to improve engagement and campaign effectiveness
Utilize the Firm's various digital marketing technologies to learn the necessary technical skills
Conduct regular quality control checks of website content management system information and proactively seek ways to improve workflow and data quality
Work with team manager to review and beta test new technologies and processes
Help maintain written documentation and training materials for digital team processes
Communicate and enforce coding standards as well as the Firm’s writing and branding standards
Special project and duties as assigned

Requirements

What you’ll need

Bachelor's degree
2+ years of related, professional experience or equivalent marketing-related internship
Understand database design and usage
Experience with HTML, social media copywriting and digital analytics tools (e.g., website analytics, social media insights and email marketing performance metrics)
Experience with Lexis-Nexis InterAction, Sitecore CMS software and email marketing software preferred
Experience with web analytics tools (e.g., Google Analytics or similar), social media analytics platforms and email campaign reporting tools preferred
Canva and/or Adobe Creative Cloud

Benefits

Comp & perks

comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners
life and AD&D insurance
short and long term disability insurance
tax-advantaged accounts for health care expenses, including FSAs and HSAs
FSAs for dependent care
health advocacy services
behavioral health and counseling resources for all family members
401(k)
profit sharing
backup dependent care
senior care planning support
resources for individuals with development disabilities and their caregivers
paid holidays and other paid time off, including paid leave for new parents

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HTMLdatabase designsocial media copywritingdigital analyticswebsite analyticssocial media analyticsemail marketing performance metricsGoogle AnalyticsLexis-Nexis InterActionSitecore CMS

Soft Skills

communicationquality controlworkflow improvementteam collaborationdocumentationproject management

Certifications

Bachelor's degree