Senior Marketing Manager

HMH

Senior Marketing Manager for Field Sales Marketing at HMH, responsible for engaging in strategy-based marketing campaigns to drive revenue objectives. Collaborates with cross‑functional teams to enhance marketing efforts and meet regional needs.

Posted 5/14/2026full-time🇺🇸 United StatesSenior💰 $85,000 - $98,000 per yearWebsite

About the role

Key responsibilities & impact

Engage in strategy-based marketing campaign planning that drives toward revenue goals for regional state & local area needs.
Develop and execute campaigns across multiple channels, including digital and print collateral, social media, web presence and activities, email, prospect events, and presentations, etc.
Prioritize, develop content (including blog posts and “gated” content) for strategic campaigns to increase revenue and supplement national marketing activities.
Support regional, state, and local sales events as needed with assets like registration pages, invites, and digital rooms.
Provide targeted marketing support for off‑cycle or emergent product launches, collaborating with Product Marketing, Product Management and Strategy (PM&S), and Sales to deliver essential messaging, enablement assets, and go‑to‑market tactics as needed.
Review education trends and initiatives to enhance campaigns and tailor messaging that is on point, pedagogically sound and strategically meaningful to the customer.
Engage other marketing team members during the campaign planning process to ensure applicable digital and social tactics are incorporated.
Maintain knowledge of national nurture paths and effectively intersect with tactics for campaign leads.
Provide updates for campaign and state web pages or digital rooms to ensure relevant, timely HNM content is presented.
Utilize knowledge and expertise when providing input and counsel on improvements relevant to increasing efficiency and streamlining processes for Field Sales Marketing.
Maintain relationships and overall awareness of responsibilities with internal department partners.
Demonstrate proficiency in the internal tools and applications utilized by the marketing teams.
Ensure consistency and integrity of HMH company brand and brand guidelines, including style and usage.

Requirements

What you’ll need

Bachelor’s Degree or equivalent work experience, preferably in marketing or education
Minimum 5 years of experience in marketing, preferably in education
Experience with traditional and digital marketing channels, including social media strategies and analytics
Knowledge of and proficiency in using Microsoft Office programs, Acrobat DC Pro, Salesforce, SharePoint
Strong project management skills, attention to detail, and ability to manage multiple projects
Excellent interpersonal, verbal and writing skills.

Benefits

Comp & perks

Health insurance
401(k)
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing campaign planningcontent developmentdigital marketingprint collateralsocial media strategiesemail marketingproject managementanalytics

Soft Skills

attention to detailinterpersonal skillsverbal communicationwriting skills