Marketing

• Engage in strategy-based marketing campaign planning that drives toward revenue goals for targeted state, regional and local areas to ensure maximum return on marketing investment, resources, and sales revenue.
• Develop strategic marketing plans and drive execution across multiple channels to meet sales objectives including presales awareness through local campaigns.
• Leverage multiple tactics and assets, including digital and print collateral, paid and social media, web presence, email, prospect events, etc.
• Adapt national messaging and targeted assets, when needed, to position for designated state and large RFP opportunities.
• Cultivate and leverage compelling customer success stories to showcase program efficacy and support marketing campaigns across channels.
• Internalize educational trends and initiatives in order to create campaigns and tailor messaging that is on point, pedagogically sound and strategically meaningful to the customer.
• Leverage HMH competitive differentiators to strengthen our position in targeted campaigns.
• Collaborate with cross-functional teams to ensure campaign objectives align with targeted HMH goals.
• Engage colleagues in the planning process to ensure applicable digital and social tactics are incorporated.
• Provide state-specific content as needed for broader Demand Gen-driven initiatives.
• Participate in pre and post-mortems to increase knowledge of best channels to use for effectiveness/ROI.
• Collaborate with team members to execute on overall ELD & Intervention Business Unit goals and leverage HMH brand/message.
• Ensure consistency and integrity behind company brand guidelines, including style and usage.
• Maintain knowledge of existing national collateral and offer advice for usage/modification for initiatives.
• Demonstrate proficiency in the internal tools and applications utilized by HMH.

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