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Growth Marketing Consultant – Lead Generation, Conversion Focus
HiveSMART ConsultingGrowth Marketing Consultant focusing on lead generation & conversion with B2B clients in a dynamic setting. Engage in analytics and customer lifecycle management to drive retention and revenue growth.
About the role
Key responsibilities & impact- Define and Refine Marketing Qualified Leads (MQLs)
- Capture and Nurture MQLs
- Drive Conversion with Sales/BD Teams
- Experiment and Optimize
- Cross-Functional Collaboration
Requirements
What you’ll need- 2+ years of experience in growth marketing, demand generation, or lead generation, with a proven track record of defining MQLs and improving conversion rates.
- Strong analytical skills with experience using tools like Google Analytics, CRM systems (Salesforce, HubSpot), and marketing automation platforms.
- Hands-on experience with A/B testing, landing page optimization, and lead nurturing campaigns.
- Excellent communication and collaboration skills - you’ll be the bridge between ToF MarComm/PR and Sales/BD.
- Confidence with lead scoring models and experience aligning marketing and sales teams on lead definitions.
- Data-driven mindset with the ability to translate insights into actionable strategies.
- Nice-to-Have:
- Experience in B2B SaaS, consulting, or high-growth startups.
- Knowledge of account-based marketing (ABM) or predictive lead scoring.
- Experience with chatbots, conversational marketing, or AI-driven lead qualification.
- Background in sales enablement or rev ops.
Benefits
Comp & perks- Opportunity to shape the growth strategy of a dynamic, mission-driven team.
- A collaborative and fast-paced environment with a focus on human-centric innovation & impact.
- Access to tools and resources to execute your strategies.
- Commission-based growth opportunities and client facing project work.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingdemand generationlead generationA/B testinglanding page optimizationlead nurturing campaignslead scoring modelsdata-driven strategiesaccount-based marketingpredictive lead scoring
Soft Skills
analytical skillscommunication skillscollaboration skillsconfidencedata-driven mindset