Senior Integrated Marketing Manager

HITRUST

Senior Integrated Marketing Manager owning end-to-end marketing strategies and integrated campaigns for HITRUST. Collaborating across functions to drive pipeline and revenue growth.

Posted 5/12/2026full-timeFrisco • Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own integrated marketing strategy and execution for a specific line of business, aligned to pipeline and revenue targets
Architect and execute multi-touch programs across digital, events, ABM, content and partner channels
Own end-to-end campaign lifecycle and drive continuous improvement
Lead event, webinar, field marketing strategy and execution
Partner with Product Marketing to translate established messaging and positioning into campaign narratives and integrated programs
Align with Sales leadership on account strategy, pipeline acceleration, and deal progression
Own audience strategy in marketing automation and ABM platforms to improve conversion and velocity
Analyze performance across campaigns and channels; use insights to optimize outcomes and improve ROI
Own performance reporting (pipeline contribution, conversion rates, engagement) and present recommendations to stakeholders
Manage external partners (agencies, contractors, vendors) to deliver high-quality work on time and on plan
Create high-level content including campaign messaging, web copy, blogs, and ad copy
Partner with channel owners (paid, SEO/SEM, social) to define integrated plans and improve acquisition efficiency
Lead program management across multiple initiatives

Requirements

What you’ll need

7-10 years experience in B2B marketing, preferably in technology or cybersecurity
Bachelor’s Degree required
Proven track record owning integrated marketing programs that drive pipeline and revenue
Deep experience with Salesforce and modern marketing automation platforms (preferably HubSpot)
Strong experience with ABM platforms (preferably 6sense)
Demonstrated ability to execute multi-channel campaigns including digital, events, webinars, and content
Strong analytical skills with proficiency in Excel and marketing performance analysis
Experience managing agencies, vendors, and external partners
Excellent writing and communication skills across web, content, and advertising
Strong stakeholder management and executive communication skills
Experience operating in fast-paced, high-growth environments with shifting priorities

Benefits

Comp & perks

Health insurance
401(k) retirement plan
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketing strategycampaign lifecycle managementmulti-channel campaignsmarketing performance analysisaudience strategycontent creationpipeline contribution analysisconversion rate optimizationevent marketingaccount-based marketing (ABM)

Soft Skills

analytical skillscommunication skillsstakeholder managementexecutive communicationproject managementcollaborationleadershipadaptabilityproblem-solvingtime management

Certifications

Bachelor's Degree