Hitachi

Demand Generation Marketing Manager

Hitachi

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Florida • Texas • United States

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Job Level

SeniorLead

About the role

  • Develop demand generation marketing campaigns with a multi-channel approach that engages our target audience and deliver new opportunities and pipeline.
  • Utilize customer insights, market trends, and competitive intelligence to refine targeting and messaging strategies.
  • Collaborate with Field Marketing Managers, Sales, Data Analytics and other teams to align on messaging, targeting, and measurement.
  • Align with Partner sales and marketing teams to integrate partners into campaigns and identify where we can extend reach and results with campaigns through partners.
  • Manage project timelines and budgets to ensure efficient and agile execution of programs.
  • Provide regular updates to marketing and sales leadership on the status of marketing programs, how we are contributing to pipeline and helping meet our objectives.
  • Continuously optimize and refine strategies and tactics to optimize results and ROI.

Requirements

  • Bachelor’s degree in marketing or equivalent work experience.
  • Minimum of 7-10 years of experience in B2B technology, software and/or services companies.
  • Proven track record of leading successful cross-functional marketing campaigns.
  • Strong understanding of various marketing channels and their roles in an integrated strategy.
  • Experience working with partners on demand generation campaigns.
  • Excellent project management and organizational skills.
  • Salesforce and Marketo or marketing automation expertise.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and interpersonal skills.
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationmarketing campaignsdata analysisproject managementbudget managementcross-functional marketingintegrated marketing strategydata-driven decision makingtargeting strategiesmessaging strategies
Soft Skills
communication skillsinterpersonal skillsorganizational skillscollaborationleadershipagilityoptimizationstrategic thinkingproblem-solvingadaptability