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AC Product Marketing Manager
Hisense USAProduct Marketing Manager for Air Conditioners managing strategy and execution. Collaborating across teams to develop impactful marketing materials and campaigns for diverse audiences.
About the role
Key responsibilities & impact- Develop and implement comprehensive marketing strategies and plans for Air Conditioner.
- Synthesize in-depth market research to understand consumer preferences and market trends.
- Collaborate with product planning, business planning, sales teams, and E-com team.
- Create compelling marketing materials.
- Plan and execute product launches for NPI for Air conditioners.
- Manage integrated marketing campaigns across multiple channels.
- Analyze marketing metrics and KPIs to evaluate campaign effectiveness.
- Partner with in-store teams to develop sales tools and promotional programs.
- Monitor market trends, competitor activities, and customer feedback.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in product marketing, specifically in the Air Conditioners industry.
- Strong understanding of consumer behavior and trends within the Air Conditioners sector.
- Excellent communication and project management skills.
- Proficiency in data analysis, with the ability to draw actionable insights from marketing metrics and customer feedback.
- Experience working with cross-functional teams and external partners.
Benefits
Comp & perks- health insurance
- retirement plans
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiesmarket researchproduct marketingdata analysismarketing metricsKPI evaluationintegrated marketing campaignsproduct launchessales tools developmentpromotional programs
Soft Skills
communication skillsproject managementcollaborationconsumer behavior understandinganalytical skillsteamworkcreativitystrategic thinkingproblem-solvingadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business