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Senior Director, Product Marketing
Hisense USASenior Director, Product Marketing at Hisense USA leading marketing strategy and product launches across multiple categories. Overseeing product positioning, go-to-market planning, and category growth in North America.
About the role
Key responsibilities & impact- Lead and scale product marketing strategy across Hisense USA’s core categories: Home Entertainment (TV, Laser TV, Audio), Home Appliances, HVAC / Air Solutions.
- Develop annual and long-range category marketing plans aligned with business growth objectives.
- Define category positioning, segmentation, and value proposition frameworks across the product portfolio.
- Partner closely with executive leadership to shape product roadmap priorities and commercialization strategies.
- Build a consumer-first product storytelling framework that strengthens differentiation versus competitors.
- Own end-to-end go-to-market planning for new product introductions and category expansions.
- Develop launch frameworks that align sales, retail, ecommerce, PR, media, and brand activation.
- Create integrated launch strategies across Retail channels, Ecommerce marketplaces, Direct-to-consumer initiatives, Dealer/distributor networks.
- Ensure launch readiness across merchandising assets, training materials, product content, and retail enablement.
- Drive post-launch performance analysis and optimization.
- Translate consumer insights, category trends, and competitive intelligence into actionable product marketing strategies.
- Analyze category performance, pricing dynamics, market share trends, and purchase behavior.
- Partner with research and analytics teams to uncover unmet consumer needs.
- Use data to identify whitespace opportunities and category expansion potential.
- Monitor competitor positioning, messaging, promotions, and retail execution.
- Develop clear and differentiated messaging architecture for products and categories.
- Understand and implement digital marketing strategies for content optimization.
- Create value propositions that simplify technical specifications into consumer benefits.
- Lead product naming, positioning, claims strategy, and communication hierarchy.
- Ensure consistent messaging across: Retail listings, Product pages, Sales materials, Packaging, Training assets, Digital marketing.
- Collaborate closely with Product Management, Sales, Ecommerce, Retail Marketing, Brand Marketing, Consumer Insights, Creative Teams, Global Headquarters.
- Influence product strategy based on market demand and commercialization needs.
- Serve as the voice of the customer and market internally.
- Align cross-functional stakeholders around launch priorities and messaging frameworks.
- Support retail account strategies with category-specific messaging and positioning.
- Develop retailer-specific product narratives for key accounts, with emphasis on content optimized for SEO/GEO.
- Partner with channel marketing teams to optimize merchandising and shelf presence.
- Support key customer presentations and strategic retail planning.
- Ensure category marketing aligns with retailer needs and shopping behavior.
- Build, mentor, and lead a high-performing product marketing team.
- Foster a culture of accountability, innovation, collaboration, and speed.
- Establish clear performance expectations and development pathways.
- Scale processes and frameworks to support business growth.
- Define KPIs to evaluate product marketing effectiveness.
- Measure launch performance, conversion metrics, market share, and retail success.
- Use analytics to optimize positioning and campaign performance.
- Drive revenue growth through stronger product-market fit and messaging.
- Periodic travel required for Retail meetings, Trade shows, Industry events, Global headquarters collaboration, Customer presentations.
- Estimated travel: 15–25%.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications, Engineering, or related field.
- 10–15+ years of progressive experience in product marketing, category marketing, or go-to-market leadership.
- 5+ years of leadership experience managing teams and cross-functional initiatives.
- Strong experience within one or more of the following industries: Consumer Electronics, Home Appliances, HVAC, Connected Home Technology, Durable Goods.
- Proven success launching products through major retail channels.
- Deep understanding of omnichannel commerce and retail ecosystems.
- Strong strategic thinking and analytical capabilities.
- Demonstrated success influencing senior stakeholders.
- Experience managing multiple product categories simultaneously.
- Excellent presentation, storytelling, and communication skills.
Benefits
Comp & perks- Health insurance
- Paid time off
- Professional development opportunities
- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcategory marketinggo-to-market strategyconsumer insights analysisdigital marketing strategiesSEOdata analysisperformance metricslaunch planningpricing dynamics
Soft Skills
leadershipstrategic thinkingcommunicationstorytellingcollaborationinfluencingmentoringaccountabilityinnovationpresentation skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsBachelor’s degree in Engineering