Hiscox

Senior Marketing Analyst

Hiscox

contract

Posted on:

Location Type: Hybrid

Location: Atlanta • California • Connecticut • United States

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Salary

💰 $100,000 - $125,000 per year

Job Level

Senior

About the role

  • Analyze digital marketing performance across multiple channels, such as Paid Search, Paid Social, Affiliate, and Programmatic.
  • Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers.
  • Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
  • Implement Google Analytics and integrate business performance metrics on key new websites to provide a holistic view of channel performance.
  • Maintain data visualization dashboards and reports that track key metrics and KPIs.
  • Streamline reporting processes to surface real-time insights that improve channel performance.
  • Drive day-to-day analysis of performance marketing campaigns (e.g., CPA) to ensure ROI and lead quality.
  • Conduct research on industry trends, carrier appetites, and competitor strategies to inform messaging and product development.
  • Translate complex data into actionable insights and executive presentations to guide business strategies.
  • Oversee the quote/rating process for new and renewal business, ensuring all data is captured and reported, identifying trends and forecasting.
  • Translate insights from various data sources into actionable strategies that improve ROI and guide budget reallocations.
  • Work closely with marketing, product, and engineering teams to implement robust tracking and attribution mechanisms.
  • Partner with finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels.
  • Manage key marketing platforms (e.g. Google Analytics) to ensure data integrity and process efficiency.
  • Support campaign operations, including budget optimization and allocation.

Requirements

  • Proven experience in marketing analytics and performance analysis , with hands-on ownership of insights across paid digital channels such as Paid Search, Paid Social, Affiliate, and Programmatic.
  • Strong ability to conduct deep-dive and ad-hoc analyses to evaluate campaign effectiveness, identify performance drivers, and uncover opportunities for growth.
  • Demonstrated experience translating outputs from marketing-mix modeling and/or multi-touch attribution into clear, actionable recommendations that inform ROI improvement and budget reallocation decisions, in partnership with data science and channel leaders.
  • Hands-on expertise with Google Analytics , including implementation, ongoing management, and integration of marketing and business performance metrics to deliver a holistic view of channel performance.
  • Experience owning and maintaining dashboards, reports, and data visualizations that track KPIs and surface timely, decision-ready insights for stakeholders.
  • Strong cross-functional collaboration skills, with experience partnering closely with marketing, product, engineering, finance, and channel leads to align analytics with strategic and operational goals.
  • Ability to operate with a high degree of analytical rigor and data integrity , ensuring accuracy, consistency, and reliability across marketing platforms and reporting processes.
  • Clear, confident communicator who can influence decision-making by translating complex analyses into concise, compelling insights for senior stakeholders.
Benefits
  • Competitive salary and bonus (based on personal & company performance)
  • 401(k) with competitive company matching
  • Comprehensive health insurance, vision, dental and FSA plans (medical, limited purpose, and dependent care)
  • Company paid group term life, short- term disability and long-term disability coverage
  • 24 Paid time off days, 2 Hiscox Days, 10 paid holidays, and ability to purchase 5 PTO days
  • Paid parental leave
  • 4 week paid sabbatical after every 5 years of service
  • Financial Adoption Assistance and Medical Travel Reimbursement Programs
  • Annual reimbursement up to $600 for health club membership or fees associated with any fitness program
  • Company paid subscription to Headspace to support employees’ mental health and wellbeing
  • Recipient of 2024 Cigna’s Well-Being Award for having a best-in-class health and wellness program
  • Dynamic, creative and values-driven culture
  • Modern and open office spaces, complimentary drinks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsperformance analysisdata visualizationmarketing-mix modelingmulti-touch attributioncampaign effectiveness evaluationbudget optimizationdata integrityKPI trackingad-hoc analysis
Soft Skills
cross-functional collaborationanalytical rigorcommunicationinfluencing decision-makingactionable insights translationstakeholder engagementproblem-solvingstrategic thinkingteamworkadaptability