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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing and optimizing Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, with a strong focus on performance analysis and reporting. Proficient in keyword research, bid management, and campaign strategy to drive advertising efficiency and support product launches.
Highest-signal resume keywords
Amazon PPC Campaign ManagementAmazon Advertising ConsoleKeyword Research and OptimizationAdvanced Excel or Google Sheets SkillsPerformance Metrics Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Amazon PPC Campaign ManagementKeyword ResearchBid ManagementNegative Keyword OptimizationPerformance AnalysisCampaign StructuringData InterpretationReportingSearch Term HarvestingAdvertising Efficiency Improvement
Soft Skills
Strong Written CommunicationStrong Spoken Communication
Tools & Technologies
Amazon Advertising ConsoleSeller CentralHelium 10Data DiveGoogle Sheets
Industry Keywords
Sponsored ProductsSponsored BrandsSponsored DisplayACOSTACOSCTRCVRROASCPCASIN-Level Performance
About the role
Key responsibilities & impact- Manage and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple products.
- Launch, restructure, and scale campaigns based on performance data and business priorities.
- Improve advertising efficiency by monitoring bids, budgets, placements, keywords, search terms, and campaign structure.
- Conduct keyword research, harvest converting search terms, and maintain negative keyword strategies.
- Analyze ASIN-level performance to identify opportunities across advertising, pricing, listings, promotions, and creative assets.
- Track and interpret ACOS, TACOS, CTR, CVR, ROAS, CPC, sales, and other key performance indicators.
- Prepare accurate weekly and monthly performance reports with clear recommendations for the Amazon Operations Manager.
- Support new product launches with PPC planning, campaign setup, testing, and ongoing optimization.
- Coordinate with the Brand Specialist to align campaigns with listing updates, promotions, and product initiatives.
- Monitor campaign health, resolve advertising issues promptly, and communicate blockers before they affect performance.
Requirements
What you’ll need- **Must-Have:**
- At least 3 years of hands-on experience managing Amazon PPC campaigns.
- Strong working knowledge of Amazon Advertising Console and Seller Central.
- Demonstrated experience with Sponsored Products, Sponsored Brands, and Sponsored Display.
- Strong understanding of keyword research, search term harvesting, bid management, and negative keyword optimization.
- Advanced Excel or Google Sheets skills for reporting and performance analysis.
- Ability to interpret advertising metrics and turn findings into practical campaign improvements.
- Strong written and spoken English, with reliable communication in a remote working environment.
- **Nice to Have:**
- Experience using Helium 10.
- Experience using Data Dive.
- Experience supporting Amazon product launches.
- Familiarity with listing optimization, promotions, pricing strategy, and creative testing.
- Experience managing campaigns across multiple ASINs or brands.
Benefits
Comp & perks- Access to a **$200K+ perk marketplace** with discounts on 150+ global services.
- Option to **withdraw up to 50% of approved earnings** before payday.
