Creative Lead – E-commerce, DTC

HireHawk

Creative Lead overseeing brand direction in e-commerce for high-quality creative execution. Leading a creative team to deliver the founder’s vision in various digital assets and packaging.

Posted 5/27/2026contractRemote • 🇨🇦 CanadaSeniorWebsite

About the role

Key responsibilities & impact

Own and evolve the brand’s creative direction across packaging, web, email, and paid social so it stays consistent and unmistakably “on brand”
Translate founder vision into clear briefs, concepts, and execution plans that a creative team can deliver against
Lead, coach, and quality-check designers and render artists, ensuring high standards and reliable output
Build and maintain a design system (templates, guidelines, asset libraries) that improves speed without diluting brand quality
Drive performance creative that’s made to test and win on TikTok and Meta, partnering with growth to learn and iterate quickly
Own the packaging production workflow end-to-end: print specs, file setup, proofing, revisions, and vendor handoff
Create structure where it doesn’t exist yet (intake process, prioritization, review cadences, naming/version control) so creative production scales smoothly
Collaborate cross-functionally with marketing, product, and growth to align launches, messaging, and visual storytelling
Step in hands-on for high-impact work when needed (art direction, layout, final polish, launch-critical deliverables)
Manage external partners selectively (printers, photographers, freelancers) while keeping quality, timelines, and brand standards tight

Requirements

What you’ll need

**Must-Have:**
- Proven experience owning creative direction for e-commerce/DTC brands, from concept through execution
- Hands-on experience creating Amazon listing images, A+ / Premium A+ content, and overall high-end beauty/personal care creative execution
- Strong background in digital marketing, branding, and multi-channel creative execution (paid social, site, email, product/launch assets)
- Experience leading and directing other creatives (designers, render artists, or similar), including feedback and quality control
- Hands-on understanding of production: packaging files, print specs, file formats, and real-world production constraints
- Experience with performance-driven creative for TikTok and/or Meta (you know how to build for testing, iteration, and learning)
- Comfort operating with ambiguity and building structure, priorities, and process (high ownership, not task-by-task dependency)
- Strong communication and collaboration skills across marketing, product, and growth in a remote environment
**Nice-to-Have:**
- Prior creative direction experience in dermatology, skincare, beauty, or closely related categories
- Experience developing TikTok-native creative approaches (UGC concepts, creator briefs, hook/scroll-stopping frameworks)
- Familiarity managing or collaborating with 3D/render workflows and teams
- Experience building internal creative capability after relying on agencies (process, standards, hiring/bench building)

Benefits

Comp & perks

Access to a **$200K+ perk marketplace** with discounts on 150+ global services.
- Option to **withdraw up to 50% of approved earnings** before payday.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative directiondigital marketingbrandingmulti-channel creative executionpackaging productionfile formatsperformance-driven creativeAmazon listing imagesA+ content3D/render workflows

Soft Skills

leadershipcommunicationcollaborationquality controlproblem-solvingadaptabilityownershipcoachingstructuring processesprioritization