Director of Paid Media
Alpha Lion
Performance Media Buyer, Beauty/eCom
HireHawk
full-time
Posted on:
Origin: • 🇵🇭 Philippines
Visit company websiteSalary
💰 $1,500 - $2,000 per month
Job Level
Mid-LevelSenior
About the role
- Launch, manage, and optimize campaigns across Meta, TikTok, Snapchat, and Pinterest with precision and speed
- Build and execute creative testing frameworks that prevent fatigue and scale winners quickly
- Drive conversion rate optimization (CRO) through funnel testing and retargeting strategies
- Own budget allocation and pacing, ensuring profitable scaling while protecting CPA targets
- Produce weekly performance reports with actionable insights and next-step recommendations
- Collaborate daily with creative teams to brief, test, and iterate high-performing ad concepts
- Maintain strict compliance with platform ad policies and beauty industry advertising standards
- Identify growth opportunities across channels, audiences, and placements, proposing bold tests
- Monitor competitor activity and industry trends to keep campaigns ahead of the curve
Requirements
- 4–6 years of experience managing paid social campaigns at $100k+/month spend
- Proven success in beauty/eCommerce or other fast-growth D2C verticals
- Expertise in Meta Ads Manager, TikTok Ads, Snapchat Ads, and Pinterest Ads
- Demonstrated ability to scale campaigns while improving ROAS and lowering CAC
- Strong skills in creative iteration, UGC testing, and ad concept development
- Hands-on experience with CRO, A/B testing, and funnel optimization
- Ability to work full-time aligned with PST hours
- Stable wired internet connection (25 Mbps+) and a reliable backup option
