Growth Marketing Manager – Paid Search & Social
Latch
Performance Media Buyer, Beauty/eCom
HireHawk
full-time
Posted on:
Origin: • 🇲🇽 Mexico
Visit company websiteSalary
💰 $1,500 - $2,000 per month
Job Level
Mid-LevelSenior
About the role
- Launch, manage, and optimize campaigns across Meta, TikTok, Snapchat, and Pinterest with precision and speed; Build and execute creative testing frameworks that prevent fatigue and scale winners quickly; Drive conversion rate optimization (CRO) through funnel testing and retargeting strategies; Own budget allocation and pacing, ensuring profitable scaling while protecting CPA targets; Produce weekly performance reports with actionable insights and next-step recommendations; Collaborate daily with creative teams to brief, test, and iterate high-performing ad concepts; Maintain strict compliance with platform ad policies and beauty industry advertising standards; Identify growth opportunities across channels, audiences, and placements, proposing bold tests; Monitor competitor activity and industry trends to keep campaigns ahead of the curve
Requirements
- 4–6 years of experience managing paid social campaigns at $100k+/month spend; Proven success in beauty/eCommerce or other fast-growth D2C verticals; Expertise in Meta Ads Manager, TikTok Ads, Snapchat Ads, and Pinterest Ads; Demonstrated ability to scale campaigns while improving ROAS and lowering CAC; Strong skills in creative iteration, UGC testing, and ad concept development; Hands-on experience with CRO, A/B testing, and funnel optimization; Ability to work full-time aligned with PST hours; Stable wired internet connection (25 Mbps+) and a reliable backup option; Nice-to-haves: Cross-channel experience in Google Ads, YouTube, or Affiliate Marketing; Dashboard/reporting skills in Looker, Data Studio, or advanced Excel; Experience integrating influencer or UGC content into paid ads strategy; Familiarity with automation tools or AI-driven bid optimization; Background working with agencies or multiple brand portfolios
