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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing paid media strategies across Google and Meta, with a strong focus on campaign optimization, conversion tracking, and data analysis to drive revenue growth and customer acquisition.
Highest-signal resume keywords
Google Ads ExpertiseMeta Ads ProficiencyGA4 and Google Tag Manager KnowledgeE-Commerce ExperienceAnalytical and Commercial Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media Strategy DevelopmentCampaign Management and OptimizationConversion Tracking ExpertiseKeyword/Search-Term StrategyAudience and Bidding StrategyAttribution KnowledgePerformance AnalysisData Insights and RecommendationsBudget ManagementCreative and Messaging Testing
Soft Skills
Client CommunicationProactive ApproachCuriosityAccountability
Tools & Technologies
Google AdsMeta AdsGoogle Analytics 4Google Tag ManagerMerchant CenterShopifyShopify PlusAdobe CommerceMagento
Industry Keywords
E-CommerceROASCPACACAOVCVRCTRCPC
Tech Stack
Tools & technologiesMagento
About the role
Key responsibilities & impact- Develop and execute paid media strategies across Google and Meta
- Build, manage, and optimize Google Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns
- Build and scale Meta acquisition, prospecting, and retargeting campaigns
- Identify opportunities to increase revenue, acquire customers, and improve profitability
- Develop testing strategies across campaigns, audiences, creative, messaging, offers, and landing pages
- Analyze ROAS, CPA/CAC, AOV, CVR, CTR, CPC, revenue, and broader commercial performance
- Use GA4 and GTM to understand customer behavior, measurement, and conversion tracking
- Diagnose performance issues across advertising, creative, tracking, and the wider customer journey
- Turn data into clear insights, hypotheses, and recommendations
- Work collaboratively with CRO, UX, development, SEO, creative, and analytics teams
- Communicate performance, challenges, and growth opportunities directly with clients
Requirements
What you’ll need- 5+ years of paid media experience
- Strong hands-on Google Ads capability across Search, Shopping, Performance Max, Demand Gen, and remarketing
- Experience with Merchant Center and product feeds
- Knowledge of keyword/search-term strategy, audience, bidding, and budget strategy
- Conversion tracking expertise
- Strong hands-on Meta Ads capability across prospecting, customer acquisition, retargeting, campaign and audience strategy, creative and messaging testing, budget allocation and scaling, attribution, and conversion tracking
- Strong working knowledge of GA4 and Google Tag Manager
- Meaningful e-commerce experience highly preferred
- Experience with Shopify/Shopify Plus and/or Adobe Commerce/Magento valuable
- Strong understanding of tracking and attribution
- Experience managing meaningful advertising budgets
- Strong analytical and commercial thinking
- Confidence communicating directly with clients
- Excellent written and spoken English
- Proactive, curious, and accountable approach
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account HireGummy Website LinkedIn All Job Openings 11 - 50 employees Founded 2023 💼 Consulting 📣 Marketing 📦 Logistics Consulting
- Marketing
- Logistics HireGummy is a remote hiring partner that connects businesses with the top 5% of pre-vetted remote talent across marketing, sales, customer support, operations, and technical roles. They operate as a fully managed hiring service—recruiting, onboarding, and providing equipment and software for full-time, exclusive remote employees—with no upfront fees, free interviews, fast placements (under two weeks), and cost savings up to 70% compared to in-house hires. HireGummy emphasizes accountability through daily time tracking, regular reporting, client success managers, and replacement guarantees, serving small to mid-sized businesses and agencies worldwide. Meta and Google Ads Specialist Job not on LinkedIn 🔥 0 minutes ago 🇵🇰 Pakistan – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Develop and execute paid media strategies across Google and Meta
- Build, manage, and optimize Google Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns
- Build and scale Meta acquisition, prospecting, and retargeting campaigns
- Identify opportunities to increase revenue, acquire customers, and improve profitability
- Develop testing strategies across campaigns, audiences, creative, messaging, offers, and landing pages
- Analyze ROAS, CPA/CAC, AOV, CVR, CTR, CPC, revenue, and broader commercial performance
- Use GA4 and GTM to understand customer behavior, measurement, and conversion tracking
- Diagnose performance issues across advertising, creative, tracking, and the wider customer journey
- Turn data into clear insights, hypotheses, and recommendations
- Work collaboratively with CRO, UX, development, SEO, creative, and analytics teams
- Communicate performance, challenges, and growth opportunities directly with clients 🎯 Requirements
- 5+ years of paid media experience
- Strong hands-on Google Ads capability across Search, Shopping, Performance Max, Demand Gen, and remarketing
- Experience with Merchant Center and product feeds
- Knowledge of keyword/search-term strategy, audience, bidding, and budget strategy
- Conversion tracking expertise
- Strong hands-on Meta Ads capability across prospecting, customer acquisition, retargeting, campaign and audience strategy, creative and messaging testing, budget allocation and scaling, attribution, and conversion tracking
- Strong working knowledge of GA4 and Google Tag Manager
- Meaningful e-commerce experience highly preferred
- Experience with Shopify/Shopify Plus and/or Adobe Commerce/Magento valuable
- Strong understanding of tracking and attribution
- Experience managing meaningful advertising budgets
- Strong analytical and commercial thinking
- Confidence communicating directly with clients
- Excellent written and spoken English
- Proactive, curious, and accountable approach Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Data Conversion Specialist 🕒 June 24 AutoLeap 51 - 200 🚘 Automotive 💼 Consulting 📣 Marketing Website LinkedIn All Job Openings Data Conversion Specialist joining AutoLeap's Data Conversion team for migrating client data and optimizing processes. Collaborating with the Implementation team to ensure data accuracy and delivery. 🇵🇰 Pakistan – Remote 💰 $18M Series A on 2021-09 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Performance Marketing Specialist 🕒 June 19 HR Ways - Hiring Tech Talent 11 - 50 💼 Consulting 📦 Logistics 👥 HR Tech Website LinkedIn All Job Openings Mobile App Performance Marketing Specialist managing app install campaigns across Meta, Google, and TikTok. Focused on driving app installs, engagement, and measurable ROI for a smart marketing platform. 🇵🇰 Pakistan – Remote ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing 🚫👨🎓 No degree required PPC, Amazon Strategist 🕒 April 22 Trivium Group 51 - 200 📣 Marketing 💼 Consulting 🛍️ eCommerce Website LinkedIn All Job Openings Senior Amazon PPC Lead overseeing strategy, performance, and growth at Trivium, an award-winning Amazon advertising agency ranked #170 on the Inc. 5000. 🇵🇰 Pakistan – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Facebook Ad Manager 🕒 March 31 Creative Chaos 201 - 500 💼 Consulting 📣 Marketing 📦 Logistics Website LinkedIn All Job Openings As Facebook Ad Manager, responsible for managing and optimizing ad campaigns for engagement and conversions. Work closely with marketing teams for strategic integration. 🇵🇰 Pakistan – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Performance Marketing Manager 🕒 January 27 Pro Coffee Gear 11 - 50 🍽️ Food & Beverage 💼 Consulting 🛍️ eCommerce Website LinkedIn All Job Openings Paid & Performance Marketing Lead responsible for managing paid media strategies and performance across various platforms for an ecommerce coffee distributor. Building internal capabilities and leading agency partnerships. 🇵🇰 Pakistan – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs