Media Buyer – Meta, Google Ads

HireGummy

Media Buyer managing Meta and Google Ads campaigns for an Australian digital marketing agency. Optimising paid media performance, tracking conversions, and scaling campaigns for multiple clients and industries.

Posted 8/13/2026full-timeRemote • 🇵🇰 PakistanJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, launching, and optimizing Meta Ads and Google Ads campaigns, with a strong focus on performance marketing and data analysis. Capable of developing effective paid media strategies and managing multiple campaigns while providing actionable insights and recommendations.

Highest-signal resume keywords

Meta Ads ManagementGoogle Ads ManagementPerformance MarketingCampaign TrackingData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyAudience ResearchKeyword ResearchCompetitor AnalysisCampaign OptimizationConversion TrackingGoogle AnalyticsROAS AnalysisCPL ManagementCPA Monitoring

Soft Skills

Strong Communication SkillsAnalytical MindsetIndependent WorkCollaboration

Tools & Technologies

Facebook AdsInstagram AdsGoogle AdsGA4Ad Creatives Testing

Industry Keywords

Lead GenerationService-Based BusinessesAgency ClientsPerformance MetricsRemote Work

About the role

Key responsibilities & impact

Plan, launch, manage, and optimise Meta Ads and Google Ads campaigns
Develop paid media strategies based on client/business goals, target audiences, and budgets
Conduct audience research, keyword research, competitor analysis, and campaign planning
Set up and manage campaigns across Facebook, Instagram, and Google
Monitor campaign performance, budgets, ROAS, CPL, CPA, CTR, conversions, and other key metrics
Test and optimise ad creatives, copy, audiences, placements, bidding strategies, and landing pages
Identify opportunities to improve campaign performance and scale successful campaigns
Set up and monitor conversion tracking, pixels, events, and relevant analytics
Analyse campaign data and provide performance reports and recommendations
Collaborate with internal teams, designers, marketers, and clients
Manage multiple campaigns and accounts
Stay up to date with Meta and Google advertising platforms and paid media best practices

Requirements

What you’ll need

2+ years of hands-on experience in paid media/media buying
Strong practical experience managing Meta Ads and Google Ads
Experience managing campaigns from setup through optimisation and reporting
Strong understanding of performance marketing, lead generation, conversions, and ROAS
Experience with campaign tracking, pixels, conversion events, and Google Analytics/GA4
Strong analytical and data-driven mindset
Ability to interpret campaign data and turn insights into actionable optimisation strategies
Experience managing multiple campaigns or client accounts is highly preferred
Strong communication skills and ability to explain campaign performance clearly
Ability to work independently in a remote environment
Experience working with an agency or multiple clients is a plus
Hands-on, performance-focused approach to paid advertising
Experience with multiple industries, lead-generation campaigns, service-based businesses, or agency clients is highly valued

Benefits

Comp & perks

Remote working environment
Exposure to multiple businesses, industries, and advertising campaigns
Opportunity to take ownership of performance marketing campaigns and contribute directly to client growth