HireBoost

Senior Media Buyer Strategist – Roofing Industry

HireBoost

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $3,000 - $5,000 per month

Job Level

Senior

About the role

  • Plan, launch, and manage high-performing roofing ad campaigns across Google Search Ads and Meta (Facebook and Instagram), targeting residential and/or commercial customers.
  • Own and scale daily ad budgets ranging from $100 to $3,000+ based on performance, with a strong focus on profitability and revenue impact.
  • Provide clear creative direction for video ads, image ads, hooks, openers, ad copy, and headlines that drive conversions.
  • Collaborate closely with the internal design team to guide landing page layout and strategy, ensuring alignment with ad messaging and conversion goals.
  • Optimize campaigns daily using performance data, adjusting bids, keywords, targeting, creatives, and funnels to stay within KPIs.
  • Run continuous A/B testing on ads, landing pages, and offers to identify and scale high-performing combinations.
  • Deliver clear, concise weekly performance reports with actionable insights (no fluff).
  • Stay current on platform updates, advertising trends, and competitor strategies within the roofing and home services space.

Requirements

  • 5+ years of experience running paid ads for roofing companies (not just general home services)
  • Proven ability to generate high-quality roofing leads at a target CPL of $100 ± $50
  • Currently achieving strong results through Meta Ads and Google Ads (Search + Local Services Ads)
  • Deep understanding of roofing market behavior, sales cycles, and regional seasonality
  • Expert-level knowledge of: Google Search Ads: Campaign structure, keywords, bidding, and optimization & Facebook Ads Manager: Campaign setup, audience targeting, retargeting, and conversion tracking
  • Strong ad copywriting skills tailored to roofing prospects
  • Ability to provide visual examples of ad creatives and funnel strategies with performance metrics (CPL, CPA, ROAS)
  • Candidates must be prepared to present samples during the interview process
  • Ability to direct landing page strategy for designers to support ad performance
  • Self-starter who can work independently and drive results without constant oversight
  • Experience with landing page builders (e.g., ClickFunnels, Unbounce, Instapage)
  • Familiarity with roofing CRMs (e.g., JobNimbus, AccuLynx)
  • Knowledge of platform compliance and advertising rules for roofing and construction
  • Candidates must bring examples of Meta ad creatives and funnels they’ve personally used, with proven success in achieving strong CPL and CPA metrics in the roofing space.
Benefits
  • Bonuses & stock options
  • Revenue Share: Starts at 1%, moves to 2% based on performance and consistency
  • Long-term partnership path with structured growth opportunities
  • 100% remote from anywhere in Latam

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google Search AdsMeta Adsad copywritingA/B testingcampaign optimizationaudience targetingconversion trackingbidding strategieslead generationperformance metrics
Soft skills
self-starterindependent workcreative directioncollaborationcommunicationanalytical thinkingreportinginsight generationproblem-solvingstrategic planning