
Email Marketing Specialist, Klaviyo
Hire Overseas
full-time
Posted on:
Location Type: Remote
Location: Philippines
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About the role
- Own day-to-day retention execution in Klaviyo for a premium DTC accessories brand
- Draft email copy and assemble email designs in Klaviyo based on internal briefs
- Build and schedule weekly campaigns aligned to the promotional calendar
- Set up segmentation, exclusions, and send logic including recent purchasers, VIP, and lapsed windows
- QA every send including links, personalization, dynamic blocks, mobile rendering, UTMs, and deliverability checks
- Audit, build, and continuously optimize core flows including welcome series, browse abandon, cart and checkout abandon, post-purchase education and cross-sell, review request, winback, VIP, and back-in-stock or price drop flows where applicable
- Maintain clear flow architecture and naming conventions
- Run A/B tests on timing, subject lines, content blocks, and offer logic
- Ensure flows reflect promotional guardrails and stay consistent with brand tone
- Monitor deliverability and list health including bounce rates, spam complaints, and open and click trends
- Maintain list hygiene, suppression, and sunsetting programs
- Deliver a weekly one-page report covering campaign results, flow results, key learnings, and next actions
- Provide a monthly retention review covering flow contribution, segment performance, and a testing roadmap
Requirements
- 3 to 5+ years of email and lifecycle marketing experience in ecommerce or DTC
- Strong Klaviyo mastery including flows, segmentation, dynamic content, reporting, and template builds
- Ability to draft clean, on-brand email copy and build polished email layouts directly in Klaviyo
- High QA discipline and operational rigor: you catch errors before they send, not after
- Comfortable interpreting performance data and proposing clear next actions
- Clear, reliable communicator who can execute within a fast weekly cadence
- Sensitivity to premium and luxury-adjacent brand tone and aesthetics
Benefits
- You will be paid in **USD** (bi-monthly: every 15th and 30th)
- **Paid Time Off** in accordance with company policy
- Observance of **Holidays** per company guidelines
- **100% remote setup** so you can work wherever you're most productive
- Direct ownership over email and retention execution for a design-led DTC brand
- Clear briefs, defined feedback loops, and a founder who is actively involved in brand direction
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketinglifecycle marketingA/B testingsegmentationdynamic contentreportingtemplate buildslist hygieneQA disciplinecampaign optimization
Soft Skills
communicationoperational rigorattention to detaildata interpretationcreativityreliabilityadaptabilitytime managementcollaborationproblem-solving